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  • Writer's pictureLloyd Brown

HTC Center – Coastal Carolina Chanticleers

Photos by Lloyd Brown, Stadium Journey

Stadium Info FANFARE Score: 3.29

HTC Center 104 Founders Dr Conway, SC 29526

Year Opened: 2012

Capacity: 3,600


The Real Teal Deal

Coastal Carolina University is in Conway, SC. Conway is located ninety miles north of Charleston and 130 miles east of Columbia along the Atlantic Ocean coast. It is a suburb of Myrtle Beach, SC, one of the top beaches along the east coast. The school has an enrollment of 10,500 students and offers 95 Baccalaureate degree programs and 27 Master’s level programs.

The basketball team at Coastal Carolina University plays in the HTC Student Recreation and Convocation Center (we will call it the HTC Center for brevity’s sake) on the CCU campus. The HTC Center opened in 2012 and hosts both the men’s and women’s basketball programs as well as both volleyball teams. The arena holds 3,600 fans in its basketball configuration. The facility is awash in the teal colors used by all the Coastal Carolina teams (the turf at the CCU football stadium is even teal). The arena features chairback seating, with a center-hung scoreboard and large video boards at each end of the court.

HTC Center-Hung Scoreboard, Photo by Lloyd Brown, Stadium Journey

The HTC also serves as the student recreation center for the campus. It offers several on-campus dining options, as well as a full-service fitness center. It is centrally located on the campus of Coastal Carolina University.

Coastal Carolina teams originally played in the Big South Conference but moved to the Sun Belt Conference in 2016. The basketball program has won four championships and played in the NCAA Men’s Basketball Tournament twice.

Food & Beverage 3

The HTC Center offers two sets of concession choices. The first selection is four basic concession stands located on each corner of the concourse. They offer the staples of any college concession stand. This includes hot dogs ($4), popcorn ($3), candy ($2), Pepsi brand sodas ($5), coffee ($3), beer ($6), and Aquafina brand water ($4).

The second option is the Pie by Night pizza stand on the main concourse. It offers seven different 12-inch pizzas for $7.99, with garlic knots ($4.29) and breadsticks ($5.49) available as sides. Wings are also available for $8.99. Pie by Night also offers smoothies in five assorted flavors for $4. Pepsi brand sodas are $5, and bottled water is $3.

Atmosphere 4

The HTC Center provides an excellent environment for a Chanticleer basketball game.  The seating area is one level, so fans are never more than twenty-four rows from the court. The seating is on all four sides of the court, which assists the Chanticleers by creating a high volume of cheers from the home crowd. Chauncey, the team’s rooster mascot, is always on hand to keep the energy level at a fever pitch. The court in the basketball arena features a striking graphics package of teal and black. The center court features a huge Chanticleer logo.

Chauncey, Photo by Lloyd Brown, Stadium Journey

Neighborhood 4

Coastal Carolina University is on the outskirts of Conway, SC. Conway is a small town of 17,000 and lies along the Waccamaw River. The town offers a wide variety of great experiences for visitors. It has a large historic district. There are also several wonderful seafood restaurants, art galleries and shops in a very walkable environment. Recommended places for a bite are the Rivertown Bistro or Crooked Oak Tavern (a farm-to-table restaurant). Conway has a mile-long riverwalk with signage provided to educate walkers about the natural habitat of the river area. The immediate area around the school is along Highway 501, and it offers a wide variety of choices for fine dining and lodging (Comfort Suites or bed and breakfast Cypress Inn are good choices).

Conway is just ten miles away from the tourist mecca of Myrtle Beach, SC. Myrtle Beach offers a great beach, a wide variety of attractions, beach activities, entertainment venues, and clubs along the Grand Strand. If your time is limited, we recommend the Broadway on the Beach complex. This one-stop destination features restaurants (Hard Rock Café, Wahlburger’s and Paula Deen’s Family Kitchen), entertainment (Ripley’s Aquarium, Broadway Grand Prix, Hollywood Wax Museum) and a waterpark (Myrtle Waves Water Park).

Fans 3

The nickname for Coastal Carolina teams is the Chanticleers. A chanticleer is a rooster based on Chaucer’s Canterbury Tales. The university’s chanticleer is a fierce competitor and a proud rooster. He uses his vast knowledge, his wits, and cunning to come out on top in any situation.

The Chanticleer’s fans are easy to spot in their teal outfits. They even have developed their hand signals to show their support for the team. It is known as the Chants Up, and it consists of the thumb and pointer finger coming together to form a beak, with the remaining three fingers fanning out to resemble the feather comb atop the rooster’s head. All manner of Chanticleer gear is available at the school bookstore, which is also located in the HTC Center. 

The student body is incredibly supportive of the team, and they fill the bleachers at the ends of the court. Season ticket holders, alumni, and locals are seated on the sides of the court, which feature chairback seating. Major donors have access to suites atop the seating bowl on both sides. Coastal Carolina has become the adopted school for the large retirement population who have relocated to the area. They take advantage of some of the senior enrichment courses that the university offers and are frequent visitors to the school’s athletic events.

Access 3

Coastal Carolina University offers easy access via air or major roadways. Myrtle Beach International Airport is sixteen miles from the campus. It is also easy to reach via I-95.  You’ll definitely be driving to Conway for a game, as there aren’t many other transit options available. If you’re staying in Myrtle Beach, expect a 15-20 minute drive.

Traffic in the area can be a problem during spring break and the summertime when the tourists flood the area. However, the basketball season ends before the tourist season begins, so you should not experience much of a problem during your visit.

Free parking is available on campus in lots 21, YY and WW. Shuttles will then take you to the HTC Center.

Return on Investment 3

A night or afternoon out at a Chanticleer game will not cost you an arm and a leg. Tickets cost $20 and parking is free. Concessions can vary in price. The typical sports menu of hot dogs, sodas, popcorn and hamburgers is very reasonably priced. Some of the premium items offered at the HTC Center are sold at higher prices.

Extras 3

The HTC Center hosted four Big South Conference Tournaments while it was a member of the conference. The halls surrounding the arena at the HTC Center are lined with information on the various athletic achievements of the school, and the exploits of some of its top athletes of the past. Coastal Carolina’s proximity to Myrtle Beach is also a major extra as it offers a wide variety of pre-game or post-game options for dining and entertainment.

CCU Banner Years, Photo by Lloyd Brown, Stadium Journey

Final Thoughts

The Chanticleers athletic department has a lot to crow about, as it has some of the nicest athletic facilities in the Sun Belt Conference. The HTC Center offers a modern facility with the latest technology and a striking graphics package that is heavy on the teal team colors for which the school is famous. 


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