University of Arizona Agrees to New Stadium Naming Rights Deal

Photo courtesy of the University of Arizona Athletics Department

On Monday, November 17, the University of Arizona in Tucson, Arizona, announced a new stadium naming rights deal with Casino Del Sol for Arizona Stadium. The stadium, which is the home venue for the Arizona Wildcats, will be renamed Casino Del Sol Stadium beginning with the 2026-27 season.

According to Sports Business Journal, the deal is worth more than $60 million for 20 years – around $3 million each year. It is believed that the deal is the most significant naming rights agreement in the Big 12. Casino Del Sol is an enterprise of the native Pascua Yaqui Tribe and will be one of the largest corporate partnerships in Arizona Athletics.

The agreement gives the tribe exclusive rights in casino, gaming, resort, and tribal nation designations. It also includes exterior and interior branding, field logos, and “expanded integration” on national broadcasts.

“This is the largest partnership in the history of Arizona Athletics,” said Arizona Athletics Director Desireé Reed-Francois in a news release. “We are appreciative of the Pascua Yaqui Tribe and Casino Del Sol for their investment and are proud to join hands to create a platform that celebrates culture, drives impact, and showcases the very best of Southern Arizona. We're not just changing the name of a stadium; we're changing what it means to invest in college athletics in Arizona.”

The deal was negotiated by Arizona Sports Enterprises, which is the in-house multimedia rights and partnerships arm of the university.

“For many here in Southern Arizona and around the country, Arizona Athletics offers a first glimpse of the University of Arizona,” said University of Arizona President Suresh Garimella. “By naming one of our campus landmarks for Casino Del Sol, we are telling that audience how proud we are to partner with the Pascua Yaqui Tribe. I'm proud of our shared purpose to expand opportunity, strengthen belonging, and build a stronger future for our region, and I look forward to what we'll accomplish together.”

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