Quince Imaging Lets Fans Take Center Ice

Image courtesy of Quince Imaging

At a recent hockey game at the Honda Center in Anaheim, California, fans were able to participate in an interactive Frogger-style game on the ice between intermissions. The entire ice was lit up like the classic arcade game in what was called Frog Dash. 

The game is the latest creation from Quince Imaging, a company that’s been pushing the boundaries of arena entertainment for more than a decade. Fans strap on helmets fitted with infrared trackers, step onto the ice, and control their digital frogs in real time. Built with Unreal Engine and Pixera, and powered by Stage Precision, the setup makes for a true one-on-one competition that feels like a classic arcade game come to life.

“It's controlled by the person from the ice, but it is real-time tracking and playing like you have a controller,” VP of Innovation Eric Gazzillo said. “You get out there and control it yourself. It is 1 vs. 1, and there are different ways to control the game.”

The Ducks quietly rolled out the feature two seasons ago, taking advantage of what’s considered the brightest projection system in the NHL. The move is part of Anaheim’s effort to carve out a unique identity, build an Orange County vibe, and stand apart from the L.A. sports scene.

Image courtesy of Quince Imaging

Quince Imaging has been designing interactive projection games since 2013, with previous titles including a Dunkin Coffee Run, a Pong-inspired challenge, a coin collection game, and even Pac-Man-style chases. Over the years, the company has worked with teams across the NHL and NBA — from the Devils and Hurricanes to the Utah Jazz.

But Frog Dash is just one piece of what the technology can do. The same system allows teams to display player shot charts, stats, and instant replays directly on the ice. “We've been installing these systems for over 10 years,” Gazzillo added. “To have 200 feet of clean projection mapping at an NHL game is hard to pass up.”

The NHL has embraced projection tech more than any other league, thanks to the size of the rink and the spectacle it creates for fans. Gazzillo says nearly every NHL arena now features some version of the system.

The games aren’t just a gimmick.

They’re designed to keep fans engaged and give them something to cheer for, even when the scoreboard isn’t going their way. “Fans want to cheer each other on,” Marketing Director Bill Arseneau said. “They want to see a win, no matter how the home team is doing.”

This summer, at the Major League Baseball All-Star Game, the company’s projection mapping honored Hank Aaron’s 715th home run. Quince used 16 Christie 50K RGB laser projectors across three double-stacked outfield rasters to turn the stadium into an impressive visual tribute—celebrating one of baseball's most iconic milestones.

Looking ahead, Quince plans to add more features to Frog Dash and continue building its library of interactive titles — with sponsorships playing a key role in how quickly that happens. For now, Ducks fans can enjoy hopping across the ice like it’s 1981 all over again.

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Follow all of Marc’s stadium journeys on Twitter @ballparkhunter and his YouTube channel. Email at Marc.Viquez@stadiumjourney.com