Colorado Summit Rebrands as Colorado Apex, Unveils New Mountain & Bear Logo

The Colorado Summit of the Ultimate Frisbee Association has rebranded this week to the Colorado Apex, debuting a new logo featuring a mountain and a bear, with a color palette inspired by Colorado's landscape.

“The color palette was inspired by the striking colors of Colorado,” said Apex general manager Timothy Kefalas. “The brilliant shades of the columbine (state flower), the vibrant hues of expansive sandstone formations, and the snowy peaks of the Rocky Mountains.”

Co-owner Ivy Byun sketched out hundreds of versions before finalizing the new logo, using simple lines to represent the Apex in three ways: the apex of a triangle, the apex of a mountain, and a bear, one of Colorado's apex predators. It is set against a vivid sky and tranquil waters that reflect the mountain scape.

The name change follows the new NWSL Denver Summit FC's unveiling of its name on July 25. The similarity between the names led the Ultimate Frisbee club to initiate a fan vote, ultimately yielding eight finalists. Team ownership then reviewed the various names and ultimately decided on the Colorado Apex as the new name based on the state's rich biodiversity to its robust aerospace industry.

“Apex seemed to be the most all-encompassing name, symbolizing the grandeur of nature and the persistent strive for excellence,” added Kefalas.

The club had not considered changing its name before the arrival of the soccer club, but added that they “were really excited for the name and we were excited to welcome them to Colorado and pass the name along to them.” They also hope to collaborate with as they grow in the Denver and Colorado Community.

The Apex will continue to play at Marv Kay Stadium in Golden, Colorado (the oldest football stadium west of the Mississippi River). The league winners of the best game day experience in 2023 and 2024 will offer an in-house band, kid-friendly activities, and a beer garden. The food and beverage options will include local craft beer and food truck vendors, with the natural aesthetics surrounding the stadium.

“For 2026, we plan nightly themes for all six of our home games, fun fan-activities for our half-time celebrations, and a new kids' 'passport' program to encourage young ones to engage more with the players,” added Kefalas.

The Apex aims to finalize jersey designs and open pre-orders for replicas by January 1st. Other finalists' names were Element, Embers, Mint, Stampede, Gold, and Cosmos.

------

Follow all of Marc’s stadium journeys on Twitter @ballparkhunter and his YouTube channel. Email at Marc.Viquez@stadiumjourney.com