Chicago White Sox Sweet Baby Blues

Photo by Marc Viquez, Stadium Journey

The Chicago White Sox have worn myriad uniform designs in their history and, at one time, switched colors and styles more frequently than the University of Oregon football program. Fans almost expected a new look every five years until the club debuted its current set at the end of the 1990 season.

The red pinstripes (1971-1975), the leisure suit (1976-1981), and the Beach Blanket Bingo (1982-1986) looks were infamous and are now beloved by a generation of fans who never saw them in action at old Comiskey Park. However, lost in this display of haberdashery is one set that debuted in 1964.

The Sweet Baby Blues may look tame by today’s standards, but it made a statement during its first season for the White Sox. It was somewhat unconventional for its time, but it was the first sign that the club was willing to think outside the box and set trends that other clubs would later adopt.

The Ogden Standard-Examiner was shocked by the uniform color choice.

The Sox were not the first to wear a powder blue uniform, but it had been 20 years since the last major league club wore such a distinct look. The Chicago Cubs sported the road color from 1941-1942, and the Brooklyn Dodgers wore satin blue uniforms for night road games in 1944. The Cubs' look was a vest jersey that featured a blue undershirt.

The Sox introduced the jersey on January 6, 1964, at a press conference at the LaSalle Hotel in downtown Chicago. General Manager Ed Short held up the “blouse” of manager Al Lopez to a group of reporters and then passed it down the row for inspection, prompting Bob Smith from the Sun-Times to quip, “This was on the level?” and later added if the club was considering “pink or some other colors.”

Short, somewhat irked by the media’s response, chose the color because it showed up better on black-and-white television sets, perhaps even looking better on the color TV sets that would soon become the norm in many living rooms in the country.

The road jerseys were identical to the previous year’s design. The city name was arched in block lettering; the right sleeve featured the players’ number with a thin white outline, and the club wore a navy blue cap with an interlocking SOX logo in a similar font. Navy socks with three white stripes would accompany the wool uniforms.

“Management made this change essentially to spruce up the look of the team,” added Chicago Historian Rich Lindberg. “They took some informal fan polls back then, asking for feedback on the ballpark experience.”

Joe Horlen finished with a 1.88 ERA in 1964. File Photo.

The blue road flannels were the third colored jerseys introduced by an American League franchise in as many years. The Kansas City Athletics introduced red jerseys with vests in 1962 and then shocked the baseball world the following season with all-gold vests and green sleeves. The Cleveland Indians also wore sleeveless jerseys with red jerseys beginning in 1963.

“This uniform change was mostly a reaction to the Kansas City A’s and their switch to green and gold," Linberg added. "It was done with the hope of giving the Sox a more distinctive look at the very beginning of an era when the introduction of new colors and styles in baseball uniforms was coming into vogue.”

Southside Aces Joe Horlen and Gary Peters in the updated Sox uniform in 1967, Photo Courtesy of Spokeo

The new road color was described as baby, bird's-egg, French, or call-it-what-you-like shade. Various newspapers at the time were curious and mentioned the striking new look when the Sox came to town. The Bristol (Pennsylvania) Daily Courier was a bit more tongue-in-cheek on the new duds. 

“The Chicago White Sox also have new road uniforms-powder blue. All they need now are bow ties, and they’ll be ready to “do the town” in their new look tuxedos.”

Lopez debuted the outfit during spring training in Tampa, Florida, in March to a group of reporters at the ballpark named after him. The reporters must have thought the sight of the Future Hall of Famer amusing, as many could hardly contain their laughter. Lopez said they were strange at first, but you would get used to them.

"This is the only uniform we’ve got like this so far. I think they’re using me to try it out, figuring nobody’ll throw things at me in my own stadium."

The Pale Hose debuted them at Fenway Park in Boston on April 17 and took two out of three in the series. The opposing Red Sox had some opinions about the new road uniforms. Bosox coach Billy Herman said that they should pitch a tent whenever they played the A’s, while first baseman Dick Stuart said that they had added too much bluing to the washing machine.

There were many comparisons to the new blue uniforms and the yellow-gold outfits worn by the A's. Later that month, Finley challenged Short to a “fashion show” when his A’s came to White Sox Park for a doubleheader on May 6. Finley released the following statement to the newspapers.

“We want the White Sox to add some color to the game by wearing their pretty baby blue road uniforms that they adopted this year. For the second game, we’ll wear our Fort Knox gold uniforms trimmed in Pacific green. For the second game, we’ll wear our misty green.”

The A’s owner, Finley, was a man of showmanship and ahead of his time in baseball fashion. The Sox did not accept his challenge, wore their home pinstripes, and swept the two-game series. However, fans would see the team wear them at home later that summer.

On June 26, the Sox hosted the Cubs at home for the 15th annual Boys Benefit Game. The Chicago 

Tribune reported that the Sox were the visiting team and wore their sweet baby-blue road uniforms as the game was played at cavernous Comiskey to accommodate demand and raise more money for the boys.

A total of 52,712 attended the game, and 3,000 fans watched the game from a roped-off section of the park. All balls hit into the densely packed crowd were considered ground-rule doubles. Renovations to the park prevented many fans from being seated for the game, in which the Sox pounded the Cubs 11–1.

Many AL visiting newspapers commented on the club’s look. During a visit to Los Angeles, the Long Beach Independent couldn’t help mentioning the team’s road flannels in its game recap.

“The Chicago White Sox had their powder blue uniforms on display Friday night and then powdered the Angels 3-1.”

The new road colors might have been a bit of good luck for the Sox, who found themselves in a pennant race with the New York Yankees and Baltimore Orioles until the second-to-last day of the season on October 3. The Sox finished with 98 victories, one game behind the pennant-winning Yanks.

A second-place finish prevented the powder blue uniforms from making an appearance in the World Series that fall. This wouldn’t happen until 16 years later when Philadelphia and Kansas City wore their road blues in the Fall Classic. The inability to clinch the pennant was a possible missed opportunity to become sentimental to the South Side fanbase.

In 1967, the team removed the block CHICAGO across the chest and introduced a scripted font that featured the club’s name in the tail of the wordmark. The Sox would miss out on another pennant, losing a four-team race and finishing three games behind the Boston Red Sox that year.

When the team took the field for Major League Baseball’s 100th anniversary in 1969, something was different. The road jerseys were replaced with the traditional gray look. The design was the same as the previous season, but the white letters looked “washed-out” in the gray flannels. That same year, two expansion franchises, the Seattle Pilots and Montreal Expos, donned powder-blue wool flannels.

The White Sox sported a 432-378 record during their five seasons in the non-traditional look that, by the end of the next decade, would be worn by eleven clubs in the major leagues. Teams would continue wearing blue road uniforms until 1991. The look, considered a trend of the past, is becoming popular again, with four clubs wearing complete powder-blue uniforms and two more opting for tops with gray or white pants in 2020.

The White Sox celebrate the 50th anniversary of the A’s in Oakland in 2018. File Photo.

The Sox themselves would once again wear this era’s powder-blue uniforms in 2018 when they celebrated the 50th anniversary of the A’s relocation to the Bay Area at the Oakland Coliseum. For many fans, it marked their first glimpse of the club draped in light blue—a look some hoped would return to Guaranteed Rate Field for the occasional throwback night.

The forward-thinking Sox were a little ahead of the curve and would introduce another set of powder-blue uniforms in 1971, but in 1964, they were somewhat unconventional in the eyes of baseball purists. Perhaps the abundance of uniform designs and innovations by the club between the 1960s and 1980s has hidden this sweet look of a road jersey. The team has introduced a few retro looks in recent years, and one can hope the team could bring back the “sweet baby blue” for a few Sunday games in the future.

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Follow all of Marc’s stadium journeys on Twitter @ballparkhunter and his YouTube channel. Email at Marc.Viquez@stadiumjourney.com