Photos by Steven Kee, Stadium Journey
When in London, it may be difficult to attend every single soccer match, but it's not hard to take a tour of some of the famous pitches of the English Premier League. Stamford Bridge is the home of Chelsea Football Club and well worth the visit regardless of which side you root for.
Stamford Bridge is located in Fulham, South West London, and is the 8th largest field of its kind, with a capacity of 41,631. The stadium opened in 1877 and was used by the London Athletic Club until 1905 when Chelsea was organized. The pitch has changed dramatically during the last 113 years.
The tour runs for about 60 minutes and opens up the world of the football club, which is both informative and innovative. Tour guides handle questions from visitors and take you through the stadium areas, including the stands, press room, players dressing rooms, the tunnel, and dugout areas.
Two recent features visit “The Bridge” a cut above many other sports facility tours in Europe and North America. The first is a multimedia device that can be operated in certain areas of the stadium that can provide video and statistics. The images of famous plays, action shots, and team history send visitors back in time to the early years of the club.
The device can also be used to transport visitors to certain experiences of the stadium as if they were part of the club on the field or supporters in the main stands. The 360-degree video sends you to either the Chelsea dressing room before a match, the players' tunnel before a match, or cheering with supporters in the shed and upper tier deck of the stadium.
The creative VR aspect of this part of the tour is a brilliant piece of evidence of what a stadium tour can be with the proper use of technology. It puts you in the middle of certain aspects of the stadium without being there on Saturday to cheer on the Blues.
The handheld device also has a feature called a shirt-dash cam that can be held up to a player's number in the locker room and displays videos and photos of their respective career. The club’s museum is also included in the tour and is as brilliant as the stadium, itself.
There are multiple types of tours to choose from during your visit, but the media tour is £28 for adults and £20 for children 16 years old or under. Tours operate every 30 minutes from 10 AM to 3 PM daily.
Stamford Bridge Stadium Tours and Museum
Stamford Bridge, Fulham Road, London, SW6 1HS
Open Monday-Sunday from 10:00 am-3:00 pm.