Long Beach Announces Two Names for Baseball Club

The Long Beach Baseball Club of the Pioneer League officially has a name, well, it has two names. They will be formally the Long Beach Coast, but also the Long Beach Regulators as an alternative identity for select games this year at Blair Field.

The name Coast represents the city's diverse geography, blending its 11 miles of coastline, beach culture with urban life, and uniting different neighborhoods under a shared identity, while the Regulators name stems from the Long Beach-native Warren G’s 1994 song “Regulate,” which reached number 2 on the Billboard Hot 100 and helped usher in the G-Funk era of Hip Hop.

Team president Ena Patel said that the two identities give the brand its aesthetic, which is what it looks and feels like. She added that the team wants to build something that feels welcoming to everyone in Long Beach, whether they come for the baseball, the family atmosphere, or the culture surrounding it.

The ball club picked the colors of teal and black, and released an interlocking “LBC” cap monogram on its official website. The team’s wordmark is simple: the scripted name of the team with a tail and the city name above it.

The two separate names are not new in baseball. The Nanaimo NightOwls of the Western Collegiate League is also known as the Bars, a play on the popular Canadian dessert treat, and tons of other clubs have alternative nights on Friday or other select nights of the season.

In other words, it’s business as usual in the world of minor league baseball and its cohorts. The Coast will have its home opener at Blair Field on June 2.

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