The Bank of the James Stadium - Hill City Howlers
- Andrew Kulyk
- Jun 13
- 3 min read
Photos by Andrew Kulyk, Stadium Journey
Stadium Info FANFARE Score: 3.00
The Bank of the James Stadium 3180 Fort Ave. Lynchburg, VA 24501
Year Opened: 1940 Capacity: 4,000
Hill City Howlers - Lynchburg, Virginia
The team might have a new name, a new moniker, a new logo and a new identity, but minor league baseball in Lynchburg, Virginia, has roots that go all the way back to 1894. In 1995, the team adopted the name “Lynchburg Hillcats”, which was just changed in 2026 to the "Hill City Howlers."
So, who are the Howlers? Their city stadium, corporately named Bank of the James Stadium (more on that later), shares a boundary with the historic Spring Hill Cemetery. Ancient lore suggests that there are abandoned tunnels running between the cemetery and the stadium, and the story has it that when a Babe Ruth home run ball landed on cemetery grounds, it awakened spirits who then became attracted to baseball. The Howlers are the ghosts. It makes for a good story.
Food & Beverage 5
Given the small size of the stadium, and seemingly the older infrastructure of an established ballpark, the colorful display of concessions and the multitude of items available is quite surprising. Pepsi products run $5, bottled water $3.50, Coffee $3.00 and Arnold Palmer iced tea $6. Beer prices are also pretty reasonable, $7 for domestic and $9 for craft. Hot dogs go for $3.50 the jumbo dogs for $6, Fries $3.50, Popcorn $6/ Hamburgers with chips will run $10 and cheeseburgers with chips $11. There is full bar service available with mixed drinks at $10. In a testament to new technology, Victor’s Grab and Go offers contactless purchase of beverages
and snacks. Help yourself, scan and out the door.
Atmosphere 3
Being a 1940 built stadium, the best way one could refer to this venue is “classic”. Mostly chair back seats, and the ones on the infield are weather protected thanks to an overhead canopy and a mezzanine level for suites. Mascots entertain, there is not much in the way of contemporary video board technology, and the pure baseball experience is what works here.
Neighborhood 1
“Neighborhood”? Not so much. The immediate area surrounding the stadium is pretty much isolated from everything this region has to offer. Besides parking, there is the aforementioned cemetery next door. The community of Lynchburg has plenty to offer in terms of tourist destinations, starting with a very walkable downtown historic district. Civll War attractions include the Appomatox Court House and the Fort Early battlefield. And of course the huge economic driver and employer in this city is the faith based Liberty University (of Jerry Falwell fame), the sheer size and presence of the sprawling campus leaves an indelible footprint.
Fans 2
The Howlers' fan support is amongst the lowest tier in the Carolina League, and for the most part is a sleepy fan experience. We’re guessing that the college basketball and college football experiences at Liberty University are the main sports attractions in these parts.
Access 4
Driving to “City Stadium” is a piece of cake, much of which takes you through city streets and back roads. There is no public transportation option directly to the stadium. Once on the grounds, parking is ample, and free. The lots are sorted on several levels, meaning bit of a walk and an uphill climb depending on time of arrival.
Return on Investment 5
The parking is free. Concessions are all reasonably priced. Ticket prices run from $10 to $17, with a daily four pack bringing that cost down to roughly $8 a ticket. They even offer free admission to kids under 14 on Sundays and seniors 60+ on Tuesdays. This is clearly an entertainment bargain
Extras 1
The “Bank of the James” is the corporate name on the venue. Good luck finding that name on
any marquee, signage or anyplace else within the stadium for that matter. The bank pays
$50,000 a year for the privilege of having their brand on a stadium which offers little back in
return.
Final Thoughts
The best way to describe a game day here at City Stadium with the Howlers is “ordinary”.
Given the way Minor League Baseball has modernized and adapted their ballparks and game
day experiences, a visit here for the casual one-time fan is more like a box to check than a
memory to last a lifetime.
