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Atlanta Motor Speedway

Hampton, GA

Home of the Atlanta Motor Speedway

4.0

4.3

Atlanta Motor Speedway (map it)
1500 Tara Pl
Hampton, GA 30228


Atlanta Motor Speedway website

Atlanta Motor Speedway website

Year Opened: 1960

Capacity: 125,000

There are no tickets available at this time.

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Labor Day Laps

Atlanta Motor Speedway is located in Hampton, Georgia, which is 20 miles south of downtown Atlanta. The track is home to the Advocare 500 and the Great Clips 300, which take place during Labor Day weekend.

Originally opened in 1960, Atlanta Motor Speedway was one of the original seven superspeedways to host a Cup race. The track didn't take off to new heights until 1990, though. Bruton Smith bought the track that year and made expansions to the grandstand, garages and even the start and finish line.

AMS is now one of the most popular tracks in all of NASCAR, and well over 100,000 fans come to the track during the Labor Day weekend to watch their favorite drivers secure a spot in the Chase for the Cup. How good is the experience for racing fans?

4.0

What is FANFARE?

The FANFARE scale is our metric device for rating each stadium experience. It covers the following:

  • Food & Beverage
  • Atmosphere
  • Neighborhood
  • Fans
  • Access
  • Return on Investment
  • Extras

Each area is rated from 0 to 5 stars with 5 being the best. The overall composite score is the "FANFARE Score".

Food & Beverage    4

There is a variety of food to choose from at Atlanta Motor Speedway, and the price is modest.

You can get a hot dog, fries and soft drink for $12, which is not bad considering the number of fans that come to AMS on Labor Day weekend.

If you are fortunate to sit in the club level, you will be treated to hamburgers, hot dogs, wings, brownies and cookies. I had all of those things on my visit to AMS, and they were to die for.

If you want some ice cream to cool you down, Jake's Ice Cream is what you need to get, as it's the official ice cream of AMS. Jake's Ice Cream has over 200 flavors, including Key Lime Piescream and Chocolate SlapYo Mama. Pretty cool, huh?

With numerous places to eat at AMS, fans will never have to wait too long to get food, which leads to more time viewing the race.

Atmosphere    4

With this being my first NASCAR experience, I didn't know what to expect. I was impressed by the way AMS was set up, though, because no matter where you sit, you will not miss any of the action on the track.

With the track being 1.54 miles long, the infield being 120 acres and the grandstand that holds over 125,000 fans, AMS is one of the biggest race tracks in the country.

Because AMS is located in a smaller town, there is no view of the Atlanta skyline. Because of the open area in which AMS is located, it has the feel of a old school race in the south, which is one of the reasons why NASCAR has the Advocare 500 starts at night, rather than in the afternoon.

Neighborhood    4

AMS is located right off of US Highway 41, which has numerous places to eat and drink. Places like Bay Breeze of South Atlanta and Grand Stand Bar and Grill are the more popular places in the area, and they are only five minutes away from the track.

If you want to experience downtown, it's only a 30-minute drive, so it's not too far away from the city nightlife. Or if you don't want to go anywhere and would rather tailgate at AMS, that is always an option. Because of the free parking at AMS, many fans do tailgate hours before the race.

It's safe to walk to from the parking lot to the speedway, because AMS is in an open area, and there are plenty of staff members there to guide fans in and out of the lots.

Fans    5

The fans at AMS are just as good as any other fans attending a sporting event in Atlanta. They come out from all over the region and support their favorite driver in style.

Atlanta has always been known for having great NASCAR fans, which is why the city was in the running for the NASCAR Hall of Fame. With NASCAR being popular in the south and Atlanta being the one of the most popular cities in the country, there is never an empty seat in the house whenever there's a big event at AMS.

Access    3

Access to AMS is not the easiest, because the track is not off an interstate. If you follow the signs when you get close to the track, you can get to there with little trouble.

The free lots aren't necessarily marked, but they are right next to the track. There are paid lots that cost around $20, but the best advice is to park in the free lots.

If AMS was located in the heart of Atlanta, then MARTA would be the way to go in terms of public transportation. The track is located south of the city, though, so driving is virtually the best and only option.

That's also why traffic is never great when trying to leave AMS. I actually waited an hour before I left to let the traffic die down, because everyone is going the same way, which is Highway 41 North to I-75. The best thing to do is to do more tailgating and wait. Plenty of fans did that when I was there, because with the race being on Labor Day weekend, they did not have to go to work the next day.

Return on Investment    4

The price for tickets to an event at AMS is as low as $45. That is not bad, considering you get to see a 3.5-hour race, and the parking is free.

The prices do increase based on where you sit. There is not a huge increase, which is good, because the pricing allows families to enjoy a great night of racing for an affordable rate.

If you have the money to sit in the club level or suites, that would be a great option. The club level and press box is the best the city has to offer, and you still can experience the event without getting your eardrums blasted.

Extras    4

Fans come to AMS for the Advocare 500 early, because there are a ton of festivities going on. Fans can play games, get a history lesson of NASCAR and even take in a concert once they arrive inside the track.

Even after the race, the fun doesn't stop. Because the Advocare 500 takes place under the lights, there is a fireworks show shortly after the conclusion of the race.

The Advocare 500 is not the only thing that attracts fans to AMS. There is drag racing every Friday, the Color Run, which takes place at the end of September, the Richard Petty Driving Experience and the Gift of Lights during November and December. There is never a dull moment for AMS.

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Crowd Reviews

Very affordable

Total Score: 4.29

  • Food & Beverage: 4
  • Atmosphere 5
  • Neighborhood: 3
  • Fans: 5
  • Access: 3
  • RoI: 5
  • Extras: 5

Very affordable tickets. AMS almost always has some type of deal to get good/ cheap tickets. Also a surprising amount to do pre-race so come early. Traffic is pretty bad getting out.

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Local Food & Drink

Bay Breeze  (map it!)

11440 Tara Blvd

Hampton, GA 30228

(770) 471-9408

http://www.baybreezeofsouthatlanta.com

Grand Stand Bar & Grill  (map it!)

11346 Tara Blvd

Hampton, GA 30228

(770) 210-9180

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