Going into their eleventh season as part of Major League Soccer, the Toronto Football Club is looking to capitalize on the massive success that they saw in 2016. After pretty much futility throughout their existence, Toronto FC would make the playoffs for the first time in their existence in 2015 and make it all the way to the MLS Cup Final in 2016. In a heartbreaking match that would see the opponent Seattle Sounders record no shots on goal and win in penalty kicks, Toronto FC would come up just short of victory to the home crowd’s disappointment. The 2017 season sees the Reds poised to continue their success with the return of key players Jozy Altidore, Michael Bradley and Sebastian Giovinco.
Since the beginning, the home for Toronto FC has been BMO Field. Originally built as the National Soccer Stadium as well as home for Toronto FC, BMO Field has seen a ton of changes since the early days. The popularity of Toronto FC has demanded a significant expansion in capacity to the over 30,000 that it currently boasts. Owned by the City of Toronto and operated by Toronto FC’s parent company, Maple Leaf Sports and Entertainment, BMO Field has taken the next step to make it more functional for events other than just soccer while maintaining the intimacy that has made Toronto FC a success story at home. In less than two full months, BMO Field played host to the CFL’s Grey Cup, Major League Soccer’s MLS Cup as well as the Centennial Classic outdoor hockey game. It seems the days of BMO Field being a small purely soccer stadium are long gone.
The FANFARE scale is our metric device for rating each stadium experience. It covers the following:
Each area is rated from 0 to 5 stars with 5 being the best. The overall composite score is the "FANFARE Score".
BMO Field has amassed a terrific set of concession options for fans. With a bit of a revamping of culinary providers at BMO, there are essentially four main options. Panini offers a variety of unique sandwich options including footlongs, buffalo chicken, pork belly banh mi, tuscan porchetta, chickpea and tahini and shawarma. Frites offers a variety of poutine and fries options including traditional poutine, roast beef and cheddar poutine, loaded baked potato fries, chicken and kimchi fries, chicharron fries as well as buffalo and chicken tenders. Pizza Pizza offers a variety of pizza options from Canada's largest pizza chain. Finally, RealSports offers a variety of BBQ options including hot dogs ($5.75), burgers, Italian beef, hot and sticky chicken and poutine. All stands also offer a variety of snacks including peanuts, pretzels, popcorn ($7.50) and nachos.
Coca-Cola products are the soft drink of choice at all stands ($5.25/$8.25). Bottles or fountain options are available. Coffee, tea, hot chocolate, powerade and water are also available. BMO also offers a pretty good variety of beer. Budweiser and Bud Light are available throughout the stadium ($11.75/$15.50). Other options include Stella Artois, Mill Street Organic, Corona and Brickworks Cider.
BMO Field has changed drastically over the years. Originally a small and intimate stadium, BMO Field has grown to a large stadium with a real presence at Exhibition Place, visible from either the Gardiner Expressway or even the other side of the Humber Bay. Silver and red siding gives BMO a decent exterior. New for BMO Field is the Wall of Honour, which uniquely is on the exterior of the stadium, focusing more on achievements and moments rather than just specific players. The former Wall of Honour within the stadium simply included the honoured numbers of first captain Jim Brennan and first goalscorer Danny Dichio. Iconic moments now include Dichio`s first franchise goal, Maurice Edu`s rookie of the year, Sebastian Giovinco`s MVP and 2016`s Eastern Conference Championship. MLS Honours include the All-Star Selections of Brennan, Giovinco, Michael Bradley, Jozy Altidore, Dwayne DeRosario and Jermaine Defoe. Honours are a little more unique with smart looking shields as opposed to large flags or banners. The north side of the stadium is the place to check out the Wall of Honour.
Inside, BMO Field is not overly complicated. Built from the premise of east and west grandstands, BMO has grown to include massive canopies to help protect fans from the elements and two decks of seating on both the east and west side. With the Toronto Argonauts moving in to share BMO, some adjustments were required to make the pitch large enough for Canadian Football. As a result the north end of the stadium seats were removed and a standing area is now prevalent. The large, bright, videoboard can be found to the north also. The south end of the stadium belongs to the Southend Supporters, who inject energy and excitement into the match. The press box is located on the west side of the stadium. The biggest drawback to the BMO experience is the seats themselves. Small, plastic, scoop-like seats are not overly comfortable and are a far cry from the regular flip up stadium seats you expect at other stadiums.
The game day experience is what you would expect from an MLS soccer match. Both teams enter the field in the traditional manner, side by side and hand in hand with young soccer players. The traditional music is played during the entrance. Compared to other sports, the pregame in the stadium and entrance is pretty subdued, but this is commonplace for Major League Soccer. Player introductions are accompanied with the fans screaming out the last name after the PA announcer speaks the player's first name.
The best spot to get some pre and postgame food and drink by foot is to head north of the Exhibition, under the Gardiner Expressway and Go Train and head to the Liberty Village neighbourhood of Toronto. There fans will find a number of options including Williams Landing, The Craft Brasserie & Grill, Magic Oven and Brazen Head Irish Pub. Of course if fans head east towards downtown they will find a whole host of other options near the Rogers Centre and Air Canada Centre, but those will probably require a vehicle of sorts to get there.
Toronto remains a top notch location for a vacation. The number of other entertainment attractions in Toronto may be too numerous to name off. A highlight on the Exhibition grounds is the annual Canadian National Exhibition. The annual fair is how thousands of Canadians ring out the summer with the annual Labour Day weekend event. Mid July brings the Honda Indy Toronto to the Exhibition and the street course runs through the Exhibition at breakneck speeds. The Royal Agricultural Winter Fair and Medieval Times also happen on the Exhibition Grounds. There are a ton of other sporting options in Toronto and fans may have the opportunity to put together a doubleheader in the city. BMO Field is shared with the Toronto Argonauts of the CFL. Also at Exhibition Place is the Ricoh Coliseum, home of the Toronto Marlies of the AHL. East of Exhibition Place is Rogers Centre, home of the Toronto Blue Jays of MLB. Further east along the Lakeshore is the Air Canada Centre, home of the Toronto Maple Leafs of the NHL, Toronto Raptors of the NBA and Toronto Rock of the NLL. The University of Toronto fields a full complement of varsity teams including football at Varsity Stadium, hockey at Varsity Arena and basketball at the Goldring Centre. A true gem is Ryerson University hockey and basketball, both of whom play in the renovated former Maple Leaf Gardens.
Most of the major hotels are found closer to downtown proper, however the Gladstone Hotel and the Drake Hotel are both close by but very luxurious and pricy. A new hotel on the Exhibition grounds currently under construction will be something to look forward to.
Toronto FC fans may be the class of Major League Soccer. Toronto FC has had a stranglehold on the fourth highest average attendance in MLS for the last number of years. The three teams they fall behind all play in stadiums that have much higher capacities and are not soccer specific stadiums. To see how the popularity of Toronto FC forced the expansion of BMO Field is a testament to Toronto FC fans. Each year they average more than 26,000 fans per game. Toronto FC also has a short, but strong, tradition of strong supporter groups. There are a number of supporter groups that lay claim to the south end of the stadium. Known as the Southend Supporters, collectively they include U-Sector, Kings in the North, Inebriatti, Tribal Rhythm Nation, Original 109 and the Red Patch Boys. The supporters chant and sing and dance and stand throughout the game and show a dedication that is rare in North American sports. Toronto FC offers the most multicultural experience of any other in Toronto, which reflects the extremely multicultural nature of the city.
BMO Field is located on the grounds of Exhibition Place. Getting to Exhibition Place can be a challenge, as anything in Toronto can be. The Ex is immediately south of the Gardiner Expressway. Although fans may think this is the quickest way to drive to the Ex, often a longer route on Lakeshore Blvd is the way to go, especially for those coming from the west.
There are a number of parking spots available for fans at Exhibition Place. It is important for fans to do some research before heading out to see the Reds. At times there are other events taking place at the Ex and parking is a real challenge. Even at the best of times, parking is not cheap and other options may be the best plan.
For fans who prefer the public transit route, Exhibition Place has some decent public transit options. There is a Go Transit station right by the Ex and this is probably the easiest form of public transit. A walk north of the Ex will bring fans through Liberty Village and eventually to some TTC options. Check out the Go Transit and TTC websites for fares, maps and schedules.
The ticketing window is at gate 1, at the north end of BMO Field. Lineups are not usually an issue. Security is what you would expect now in this day and age of sports security, including walk through metal detectors.
Getting around BMO Field is not too difficult and concourses are fairly spacious. Washroom facilities are also adequate for this venue.
Attending a Toronto FC game is not a cheap affair. General Admission tickets have dropped to $20 per match, but field level seats have gone up to $235. Plenty of seats in the upper deck are above the $50 mark, which is definitely on the expensive side. Combine expensive tickets with either expensive parking or public transit options and concessions that are on the pricey side and fans are left with some considerations regarding funds. That being said, it seems that the product that Toronto FC is putting on the pitch is continuously improving. Fans are being rewarded for their years of loyalty to the Toronto FC brand. However, the scales are teetering in the direction of a not so hot return on investment.
An extra mark for all of the improvements to BMO Field.
An extra mark for the Danny Dichio song. Every match at the 23:14 mark, the supporters belt out the Danny Dichio song, in honor of Toronto FC's first ever goal scored by Danny Dichio.
An extra mark for the investments made by MLSE to field the best possible team in Toronto.
With their participation in the MLS Cup final in 2016 it seems that fans have all but forgotten the agony and anger of the Toronto Argonauts moving into BMO Field. Toronto FC continues to chug along and have rewarded their long-standing fans with success, finally, on the pitch. Neatly entrenched as part of the Toronto sporting scene, Toronto FC is definitely worth checking out and may be one of the better experiences in MLS. A trip to BMO may have fans joining in on the singing ... "O When the Reds ... Go Marching In."
In only its fifth season in Major League Soccer, Toronto FC has taken the crowded Toronto sporting scene by storm. Owned and operated by sports giant Maple Leaf Sports and Entertainment (MLSE), Toronto FC has seen unprecedented success at the gate and on television. In what was once thought to be a dead sport in Toronto, life has been recreated, capturing the interest of the vastly international city of Toronto.
Home for the Reds is BMO Field. Owned by the City of Toronto and operated by MLSE, BMO Field is located at Exhibition Place. What is significant about this location is that it is the former site of Exhibition Stadium; the original home of the Toronto Blue Jays. Also serving as the National Soccer Centre, BMO Field is a soccer-specific stadium that has seen such success that in its short lifespan, it has already been expanded by 2,500 seats.
Simply put, Toronto FC has very little history. What it lacks in history, it makes up for with some of the greatest fans in sports today!
Over the past 6 years, MLS has seen an influx of wildly successful expansion teams. Seattle, Philadelphia, Portland, Vancouver and Montreal have been immensely successful at the gate. Major League Soccer is no doubt hoping for similar success when they move into New York City in 2015. The blueprint for all of these franchises was written north of the border where Toronto F.C. have enjoyed great success at the gate and on television. However, six years into the venture, TFC has yet to have a sniff of playoff action and the locals are getting restless. In a trendy city like Toronto, not being the hot commodity can have a catastrophic impact. TFC suddenly has unexpected competition. With the Toronto Argonauts of the CFL coming off of a Grey Cup victory in 2012 on home soil, and renewed interest and excitement in the Toronto Blue Jays, one must wonder if the honeymoon is over for TFC.
The challenges continue for the Reds, as they are affectionately known. The 2013 season, which was short on expectations to begin with, has been marred with late game collapses that make fans want to pull their hair out. As a result, there is something that feels just a bit off at a TFC game now. The energy that was once there is a bit muted. This should be a signal to the parent company, MLSE, that the on-field product needs to improve quickly.
In January of 2014, new Maple Leaf Sports and Entertainment CEO Tim Leiweke made a huge splash on the North American Soccer scene. In a crowded sports market, the soccer team that was teetering on falling to the forgotten side of the local consciousness was given a much needed shot in the arm. Toronto FC signed former English Premier players Michael Bradley and Jermain Defoe. Toronto followed that with a loan agreement to get Brazilian goalkeeper Julio Cesar. These moves led to their very successful ad campaign claiming that Toronto FC was now "A Bloody Big Deal."
It was just the previous season that we at Stadium Journey asked if the honeymoon was over for Toronto FC. Going into their 8th year, Toronto FC had not yet made the playoffs and truthfully have not even come close with an 11th place finish as the high water mark. Tim Leiweke needed to re-energize the local fans as attendance was dipping below 20,000 on average. The beginning of the 2014 season has shown that Toronto FC has made a solid investment in their new players, with the team getting out to their best start in their team history. There is also excitement about a planned expansion of BMO Field that could possibly include a new home for the CFL's Toronto Argonauts. Overall, the injection of life into Toronto FC has made it a bloody big deal, indeed!
Since the team was founded in 2007, Toronto FC and its passionate fan base have been at the forefront of North American soccer support and in many ways, have elevated Major League Soccer to international respectability and been instrumental in the health of the league as it stands today. MLS commissioner Don Garber once said, “TFC has helped teach Americans how to be soccer fans. Everything from how they travel down to away games, to how they cheer, to their passion for their club, to their commitment to the club.”
For all the successes of the fans in spreading football fan culture to North America, the team has been largely disappointing on the pitch, having never yet qualified for the MLS playoffs until the 2015 season. And despite modest success in the Canadian championship, and one decent North American Champions’ League run, fans began to grow tired of mediocrity. Eventually, management responded, and, using the deep pockets of the organisation (MLSE, who own cash-cow NHL club Maple Leafs), went out and signed international superstars Michael Bradley and Jermain Defoe. Defoe’s arrival, in particular, was highly anticipated. So heavily did TFC invest in the English footballer’s signing, that they sprung for a fleet of London Routemaster buses painted in a commemorative colour scheme to ply Toronto’s transit routes. Defoe eventually got injured, missed most of the season, and was sold to Sunderland, ending a brief and disastrous spell in Toronto.
Management knew they needed to rebound so they quickly moved on signing an A-grade international star to compliment the solid play of Michael Bradley. The team actually got two; Jozy Altidore from the Premier League, and Italian sensation Sebastian Giovinco. Along with Bradley, the international trio have lit up BMO Field and ignited the fans as they push ever closer to the first playoff berth.
All the while, BMO Field is being entirely rebuilt from the ground. There have been constant expansions on a small scale throughout the stadium’s short history but now, a complete transformation is being undertaken. Currently in progress as the season is played, new improvements come on board all the time. By next year (2016), the stadium will be covered and will seat up to 40,000 for big events. It will also begin next summer to host the Canadian Football League’s Toronto Argonauts. Now and into the future, it is one of the very best grounds in MLS, offering a spectacular experience for fans.
I visited BMO Field in August 2014 when Toronto hosted Chicago Fire. Tickets were quite hard to get and expensive but the Toronto skyline made this stadium visit very worthwile. Good fans and the beer stand at the other end seemed great. Good programme and a lot of different merchandise available.
I'll give the extras for the skyline view.
One of the marquee franchises for Major League Soccer has been the Toronto Football Club. Toronto FC has now been a part of MLS for a decade and they have been a franchise that others have begun to pattern themselves after, at least from the business side. The Reds, as they are often locally referred, have seen significant fan support over the duration of their MLS tenure, in many cases impassioned, fanatic fans. The supporters sections are always full and full of life. The 2015 season rewarded the Reds fans with their first taste of postseason play. Although that small taste of the playoffs would prove unsatisfying, Toronto FC is back for the 2016 season committed to a return to the postseason.
Since their inaugural game, home for Toronto FC has been BMO Field. This season (2016) has begun with some controversy which has the supporters in a bit of an uproar. The 2016 season is the first season that the Reds will be sharing BMO Field with the Canadian Football League’s Toronto Argonauts. The supporter groups especially of Toronto FC are vocally concerned about a soccer pitch being shared with a football team especially since BMO has a natural surface.
The 2016 season has also seen another set of upgrades complete at the City of Toronto owned BMO, the most noticeable is the huge canopies that now cover the east and west grandstands to protect the fans from sun and rain. The City has worked with Toronto FC’s parent company, Maple Leaf Sports and Entertainment, to improve that fan experience and expand the stadium to over 30,000 capacity. Even if TFC has to share the pitch with the Argos, there are great things expected for the Reds and their fans in 2016.
165 E Liberty St
Toronto, ON M6K 3K4
120 Lynn Williams St
Toronto, ON M6K 3P6
107 Atlantic Ave.
Toronto, ON M6K 3C3
210 Princes' Blvd.
Toronto, ON M6K 3C3
39 Manitoba Dr.
Toronto, ON M6K 3C3
100 Princes' Blvd.
Toronto, ON M6K 3C3