Out in West Texas, amongst cotton fields and wind turbines sits Lubbock, Texas. The town is home of the Red Raiders of Texas Tech University and Jones AT&T Stadium. The area is famous for passionate high school football fans, but it’s unlikely you’ll find more passion anywhere in West Texas than Jones AT&T Stadium on a Saturday night. Texas Tech has called “The Jones” home since its construction in 1947 and the venue has undergone significant improvements since then. Originally constructed with a capacity of 27,000, Jones AT&T Stadium has undergone tremendous improvements since hosting its first game in 1947.
In 1959 the stadium capacity was increased to 41,500 and then again in 1972 to 48,000. In 2003, a new press box and club seating was added to the west side increasing capacity yet again to 52,882. After adding additional endzone seating, Jones AT&T now holds 60,454.
Though The Jones has changed over the years, fans with guns held high chanting “Wreck ‘em, Tech” have remained as passionate as ever making this stadium experience one worth traveling to West Texas for.
The FANFARE scale is our metric device for rating each stadium experience. It covers the following:
Each area is rated from 0 to 5 stars with 5 being the best. The overall composite score is the "FANFARE Score".
For a college football venue, Jones AT&T Stadium has a wide variety of quality concession options throughout the concourses. There's a plethora of stands which include Bigham's Smokehouse, Black Angus Grill, Hot Dog Nation, Chicken Fry Fry, Texas Tech Pizza Co., Fresh Classics, and more.
Without a doubt, the tastiest and fairly priced option will be the Bigham's Smokehouse stand where you can score a chopped brisket sandwich and soda for $10. They also offer sausage on a stick ($6) and Frito pie ($6).
If you're not feeling like BBQ, you can't go wrong with the half pound angus burger meal from Angus Grill for $9. Hot Dog Nation offers a variety of hot dogs from regular style, American, Chicago, and footlong which range from $5 to $8.
If you're looking for fried food, Chicken Fry Fry serves up a chicken tender basket with fries for $8 and beer battered onion rings for $6. Don't fret, even with so many specialty items inside the stadium, you can still grab the classics like popcorn ($5-$6), peanuts ($4), and nachos ($6) throughout the concourse.
This description only covers a portion of all that Jones AT&T Stadium has to offer via concessions so if somehow none of the items above tickle your taste buds, there will be plenty of other options (i.e. funnel cakes, kettle corn, cotton candy, pizza, etc.) to choose from. As most college stadiums, The Jones is an alcohol free facility, but there will be plenty of good times available during the tailgate before the game and in Lubbock after. Also, your soda options will be Coke products ($5-$6).
Jones AT&T Stadium is located on the northeast corner of the Texas Tech University campus just south of Highway 82. Just north of 82 is a sky-rise parking facility which includes a roof-top bar coined "The Roof" that has a birds-eye view of the Texas Tech campus and Jones AT&T Stadium. There are few venues of this kind in college football where you can actually watch the game from the sky while enjoying a lively bar atmosphere.
Inside the stadium, The Jones is a bowl style venue double-decked on the east and west grandstands and single decked in the endzones. A massive four story press box with suites and club seating sits on top of the west and a two-story suite facility with club seating rests on top of the east grandstands bringing the total luxury suites to 84 and club seats to 1,644.
In the north endzone there is a small grass berm area directly behind the field goal posts with the famous double T logo in the middle; this area fills with students when the stadium is at capacity. Above the berm is a large video scoreboard. In both endzones you'll find verses from the Matador song inscribed in the field wall: "Fearless champions ever be, Stand on heights of victory" and "Strive for honor evermore, Long live the Matadors!"
In the south endzone, the iconic double T towers above the stands and serves as a digital scoreboard. Concession stands and restroom facilities are available throughout both the west and east concourses beneath the grandstands. FieldTurf was installed in 2006 as the playing field surface, replacing the AstroTurf that preceded and sits 3,215 feet above sea level.
If you're a visiting fan, you'll likely find friendlies in the north endzone and northeast corner of the stadium. So many Tech students attend the game that it's pretty difficult to identify where the student section begins and where it ends. Officially, the student section is listed as sections 14 through 28 (except for sections 18-19 which sit on the 50 yard line) which spans the lower bowl on the east side from the northeast corner to the southwest corner of the south endzone.
Tech's mascot, Raider Red can be seen roaming the sidelines next to the cheer/pom squads and the famed Masked Rider. The Goin' Band from Raiderland is a 400+ member marching band and sits in center of the south endzone.
The best seat in the house, like most college football stadiums, is the 50 yard line on the west side. If you can't get seats here, any other spot on the lower tier of the west grandstand will give you shade from the sun and a great view of the game.
You'll find AT&T Jones Stadium way out in West Texas in Lubbock, a city that revolves around Texas Tech University. If you're looking for a great college town atmosphere, it's hard to beat Lubbock, Texas on a Saturday night. Though there are other cities with more to offer from variety to attractions, few rival the loyalty and passion for their hometown university than the residents of Lubbock.
You'll also be pleasantly surprised by restaurant options and nightlife. Without a doubt the most unique option for nightlife is The Roof which sits on the 11th floor of the Raiderpark parking garage and offers drinks, music, and the most amazing view of Jones AT&T Stadium. Another great place to hang out after the game is Louie Louie's Dueling Piano Bar.
You'll find plenty of nightlife options in Lubbock's Depot District where there are over a dozen bars, clubs, and pubs. There are plenty of quality restaurants in the area. I recommend making time for Triple J Chophouse and Brew Company for some prime rib and a glass of their Raider Red brew. For a quick lunch, check out the student favorite One Guy from Italy for a calzone. The locals also recommend Manna Bread and Wine as well as The 50 Yardline Steakhouse and Spanky's.
Your best overnight stay option is the Overton, if you have the budget for it. Attractions outside of nightlife and restaurants aren't really a strength of the area, but some interesting options are the American Wind Power Center, the Silent Wings Museum, and the West Texas Walk of Fame featuring the Buddy Holly Statue.
Other options include taking in the architecture and artwork on the Texas Tech University campus, viewing the surrounding massive wind turbines, and (if you're from the city and don't get out to the country much) taking in miles and miles of cotton fields.
In larger cities you'll find a diverse fan base where some support professional sports teams and other area universities, but in Lubbock, Texas Tech University athletics is basically the only game in town. You'll find some of the more loyal college football fans in the country who bleed passion for their hometown Raiders.
West Texans know their football, whether it's high school, collegiate or pro and the fans you'll encounter at Jones AT&T Stadium are no different. The "guns up" hand signal is a nationally recognizable symbol of Tech support and the locals always keep their guns held high. Another unique fan experience is the chanting of "wreck'em tech" and the singing of the fight song and Matador song.
Before the game, make sure you arrive in time to soak in the sights of tailgating in Raider Alley and after the game, if the Red Raiders are victorious, make your way over to the tower in the Administration Building for the ringing of the Victory Bells. Another neat fan created game-day tradition is the wrapping of the Will Rogers and Soapsuds statue with red crepe paper by the Saddle Tramps.
If you're headed out to Lubbock, chances are you're going for an event related to Texas Tech University unless you are from the immediate area or visiting family and friends. That's not a slight against Lubbock, but just a fact that not many folks make the long trek out to the heart of West Texas for a night out on the town or mini-vacation.
Lubbock does have an airport and you can catch a connecting flight into town, but don't expect there to be many (if any) direct flights unless you are around the Texas area already.
Other than the geographic location, getting around Lubbock and to the stadium is a breeze. If you're heading to Jones AT&T Stadium from the airport, it's a quick drive down I-27 to Highway 82. The stadium will be just off 82.
Parking is available in the garage across 82 but there are plenty of free options on campus and good bus system that will help prevent you from a long walk. I recommend parking on campus a bit away from the stadium because this will allow you to take in the beautiful campus buildings and art on your way, as well as the many tailgaters.
Once you arrive at the stadium, the ticket lines will be manageable as well as the gates to get in. Though not extremely long, expect a little bit of a line to get into the stadium if the game is an overflow sell-out.
Restrooms and concessions are easily accessible under the east and west grandstands in the spacious concourses. One area you'll want to avoid is trying to cross the south endzone concourse at the end of the game. This walkway is very tight and you can actually lose 20-30 minutes shoulder to shoulder with fellow fans who are trying to get to the opposite gate. If you need to get to the other side of the stadium, exit the first gate you come to and walk around. The aisles in the stadium are very spacious and you'll have no issues getting up and down to your seats.
Ticket options are affordable by Big XII standards for non-marquee matchups. If you're trying to attend the Texas Tech / Texas game, be prepared to secure your tickets from an external website at a marked-up price. Regardless, expect to get a high-quality Division I football game for an affordable price. Concessions are never cheap, but there are several value items inside the venue as well as accessible free parking. When everything is considered, catching a Tech game at Jones AT&T Stadium is a great value and high return on your investment.
The stadium architecture is pretty breathtaking. As you approach for the first time, you'll likely be unaware you are headed towards a stadium unless you catch a glimpse of the scoreboard or playing field. The University did a great job blending this venue in with the surrounding campus.
The Depot District is definitely a plus. There are a lot of great nightlife options.
You absolutely need to make time to catch the tailgating sights of Raider Alley.
The prime rib and locally brewed Raider Red at Triple J's is a must stop while in Lubbock.
So is it worth it? If you're a die-hard college football fan, you'll absolutely love your visit with the college town feel of Lubbock, and the passionate fans you'll encounter at Jones AT&T Stadium. If you can grab tickets to the Tech/Texas game, this is your best bet for an amazing time. With Texas A&M leaving for the SEC, there's a good chance the rivalry between Tech and UT will become even more heated. If you're putting together a college football bucket list, be sure to add Texas Tech to your plans.
When most people mention the city of Lubbock, college football fans think of highly potent offenses that are known to put up big numbers. As for anyone who has visited Lubbock they can tell you about the beauty of Jones AT&T Stadium the home of the Texas Tech Red Raiders.
It's known simply as "The Jones" and the Red Raiders have called Jones AT&T Stadium home since the 1947 season. The Stadium originally held just 27,000 during its original build but after many renovations the stadium can now hold over 60,000 fans. The Red Raiders started reaching national prominence during former head coach Mike Leach's tenure reaching 9 bowl games in 10 years. The team is always dangerous due to its potent offense and always has a chance of an upset in big games.
Lubbock and Tech love their Red Raiders. Students are 100% into the game and are intimidating to visiting teams. Stadium has access to majors highways and city roads, is close to tons of restaurants and bars, and there is not a bad seat in the house.
Fantastic college atomsphere...
Many publications have rated this facility one of the loudest and most intimidating in the nation. Especially for big rivalry type games or games that have a bearing on the BIG 12 race. Excellent concessions choices as well. Area is decent but in a very urban setting. Parking can be a issue. Atmosphere is loud and the fan base is very passionate.
1703 Texas Ave
Lubbock, TX 79401
1807 Buddy Holly Ave
Lubbock, TX 79401
1101 University Ave
Lubbock, TX 79401
2610 Salem Ave
Lubbock, TX 79401
2549 South Loop 289
Lubbock, TX 79423
Lubbock, TX 79401
Lubbock, TX 79401
1701 Canyon Lake Dr
Lubbock, TX 79403
6202 Interstate 27 Frontage
Lubbock, TX 79403
19th Street & Crickets Ave
Lubbock, TX 79401