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Dr Pepper Arena

Frisco, TX

Home of the Texas Legends



Dr Pepper Arena (map it)
2601 Avenue of the Stars
Frisco, TX 75043

Texas Legends website

Dr Pepper Arena website

Year Opened: 2003

Capacity: 6,000

There are no tickets available at this time.


Local Information


Legends in the Making

Dr. Pepper Arena is a multi-purpose sports and entertainment venue located in Frisco, Texas and home to the NBA Development League team, the Texas Legends. Besides the NBDL Legends, the arena is also the practice facility and Executive Offices for the NHL Dallas Stars. The Texas Legends seating capacity is listed up to 6,000 people. The 2015-16 Texas Legends are celebrating their sixth season as the development team for the NBA’s Dallas Mavericks.

Dr. Pepper Arena has hosted two North American Hockey League (NAHL) Robertson Cups since opening in 2003.


What is FANFARE?

The FANFARE scale is our metric device for rating each stadium experience. It covers the following:

  • Food & Beverage
  • Atmosphere
  • Neighborhood
  • Fans
  • Access
  • Return on Investment
  • Extras

Each area is rated from 0 to 5 stars with 5 being the best. The overall composite score is the "FANFARE Score".

Food & Beverage    3

The Dr. Pepper Arena concessions have the normal arena food offerings of hot dogs ($3.25), cheeseburgers ($5.50), jumbo dog ($4.50), nachos ($4.50), popcorn ($2.50), peanuts ($4), candy ($2.50), and pizza ($4). You can also find Frito pie and bratwurst ($4.50), corn dog ($4.50), chicken strips ($6), Frito pie burger ($6.25), and chili cheese fries ($4.50). A taco bar concession consisting of burritos and quesadilla for $7 or two tacos for $6 is also available.

There are some specialty kiosks such as Jet's Pizza, Rita's Italian Ice, Dip 'n Dots, and the Nutty Bavarian specialty nuts.

The non-alcoholic beverages are keeping with the arena sponsor as Dr Pepper is the beverage provider. Dr. Pepper, Diet Dr Pepper, 7Up, RC Cola, Sunkist, along with Deja Blue Water (large soda $4.50 or regular $3.50). There is canned soda for $2 as well.

The arena alcohol list consists of beer ($6-$7), wine ($6), and mixed drinks in section 108 and club lounge areas. The beer selection is limited with Budweiser, Bud Light, and Miller Light.

Overall, the food and beverage inside Dr. Pepper Arena will satisfy your hunger without emptying your wallet.

Atmosphere    3

As you walk through the door of Dr. Pepper Arena, the festivities begin as soon as your ticket is scanned, as the Legends dancers hand out items like a free program or cardboard clappers before you ride the escalator to the concourse. There you'll be introduced to food stands and basketball stations. These basketball stations are interactive stations providing information on NBA players with highlights being on the parent club, the Dallas Mavericks.

A very popular area of the arena and possibly the center of the night's atmosphere for the children is located on the baseline of the court below the retired jersey, and food court area. The location is called the Jumper Bee Kid Zone, and it contains the Legends' souvenir shop, and a couple of inflatable activities for the kids. But the most interesting activity is the rock climbing sculpture.

The other baseline is also used for a kid's area with hula hoops available to play with for the evening.

On the sides around the court are tables which serve as the courtside suites, just behind the courtside seats. Before every game, the Legends honor someone in the community. During my most recent visit it was military appreciation night, where a wonderful portrait of American Sniper, Chris Kyle, was presented to his family.

Once the basketball game starts it is a fast paced up and down, streetball type feel, so if you like defense, then NBDL action will not suit your taste. The in-game announcer, Legends Dancers, and the blue dog mascot, Dunker, keeps the fans entertained. Music is played during the action.

Overall, you'll feel like you're attending a local carnival with a basketball game being played during the activities, which is a wonderful way to keep people of all ages entertained throughout the evening.

Neighborhood    4

Dr. Pepper Arena is located just off the North Dallas Tollway, near the Stonebriar Mall and next to Dr. Pepper Ballpark, home of the MiLB Frisco Roughriders. The city of Frisco is located 28 miles north of downtown Dallas, with a population of about 150,000, and is one of the fastest growing cities in Texas.

There are plenty of restaurants within a couple of blocks of the park such as Wild Pitch Sports Bar & Grill, Perry's Steakhouse & Grille, or the Taphouse Gastro Kitchen and Bar, which are easily accessible. As far as entertainment, Frisco has a lot to offer from the Stonebriar Mall next to the ballpark, to nearby Toyota Stadium, home to FC Dallas of the MLS.

Fans    4

The Texas Legends have the highest attendance average in the NBDL with an average of 5,510 per game, which is about 92% capacity of the Dr Pepper Arena. The Texas Legends do a wonderful job within the community and the fans respond by attending games. It is such a carnival -like atmosphere with the majority of the fans being children and young adults.

Access    3

Dr Pepper Arena is located 25 miles from both downtown Dallas and the Dallas-Fort Worth International Airport, and the arena is accessible by multiple modes of transit. If traveling from downtown Dallas, the drive is rather easy to make, just exit off the Dallas North Tollway. From the Dallas-Fort Worth International Airport, use Highway 121 towards McKinney, Texas to get to the arena.

There are two parking garages and three surface lots opening two and a half hours before game time. Parking costs $10 around the arena unless it is purchased in advance, in which the cost is just $5. However, free parking is available at the Stonebriar Mall just a couple of blocks away from the arena.

The arena built for the Dallas Stars as a practice facility houses two hockey rinks, so during an event, the patrons enter the arena on the lower level and then take the escalators to the concourse above the seating areas. The arena has a single level seating area, the basketball court is placed in the middle of the hockey rink, allowing the baseline to have plenty of space. This area does not have seating except courtside. Instead the area houses the Kids Zone on one side of the court and a Legends Pro Shop on the other side, keeping everything within the one hockey rink.

There are 12 suites above the seating level across from the team benches. The concourse is open and you can see game action as you walk around the arena, except when you reach the food court area installed behind a concrete wall. There are many mobile concessions stands as you walk the concourse. The access overall is pretty good, however, since the arena is truly built for hockey the basketball access can be a little tricky or not conventional to an arena built specifically for basketball.

Return on Investment    3

Single game tickets cost between $18 and $28, which seems a little high for watching a development league. However, there are various discounts with local and national companies for discounted tickets including a military discount offered with a valid military ID. Being able to find free parking, low cost concession, and being close to the action possibly compares to an evening out at the movies.

Extras    3

The relationship of the NBA with the NBDL is strong. Former NBA players and coaches are involved with the league.

Free game day programs and free parking are both definite extras with this experience.

An extra just for the Texas Legends themselves, the in game experience, community involvement, and overall entertainment experience is very high.

Final Thoughts

The Texas Legends promote themselves well in the Allen-Frisco-McKinney community, which are among the fastest growing cities in the country. Attending a Texas Legends game is very popular. The atmosphere is festive, the cost average, and it makes for a good evening out. If you are a basketball fan and the Dallas Mavericks are on the road, check out the Texas Legends schedule, make the short drive to Frisco, and visit the Dr Pepper Arena.

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Local Food & Drink

Perry's Steakhouse & Grille  (map it!)

2440 Parkwood Blvd

Frisco, TX 75034

(214) 494-4645


Taphouse Gastro Kitchen and Bar  (map it!)

8320 TX-121

Frisco, TX 75034

(214) 308-9271


Wild Pitch Sports Bar & Grill  (map it!)

2390 Parkwood Blvd

Frisco, TX 75034

(214) 618-4450


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