AT&T Stadium (formerly known as Cowboys Stadium) was introduced to the world on May 27, 2009, when country singer and Texas-own George Strait performed in front of 60,188 fans. A few months later, on September 20th, and 4 years to the day after the stadium ground was broken, the Cowboys played their first regular season game versus the New York Giants. The attendance on this historic night was 105,121. Although AT&T Stadium’s listed capacity is 80,000 people, the standing room only areas on the east and west side of the stadium referred to as Party Passes ($29) gives the stadium the potential to hold up to 105,000.
The stadium in a short time has become one of the premier stadiums in the world breaking numerous attendance records. Besides being the home of the Dallas Cowboys, the stadium has hosted events such as Super Bowl XLV, the NBA All-Star game, NCAA Final Four, the annual AT&T Cotton Bowl Classic, Academy of Country Music Awards, the UIL Texas state high school football championships, and on April 3rd, 2016, the stadium will add to its impressive list, WrestleMania XXXII.
The FANFARE scale is our metric device for rating each stadium experience. It covers the following:
Each area is rated from 0 to 5 stars with 5 being the best. The overall composite score is the "FANFARE Score".
AT&T Stadium's incredible catering is handled by Legends Corporation which comes through for a few unique items. Although the price is high, the taste is incredible. Some of these unique dishes are chicken waffle sandwiches ($20), Kobe burgers dressed up with either green chile or BBQ for $13.00, a catfish po-boy sandwich, a prime rib sandwich ($10), and Frito pie ($8). Beside the unique items, the stadium offers the classic food items such as the ultimate nachos ($9), jalapeño and cheese sausages ($10), Nathan's hot dogs ($5.50), pretzels ($6), refillable popcorn ($10), and peanuts ($5). AT&T Stadium does cater to a healthier lifestyle at the stadium as well, and the choices include a vegetarian black bean burger, a gluten free turkey sandwich ($8), peanut butter and jelly sandwich ($3), fruit cups ($5), or whole dill pickles ($3).
The stadium serves Pepsi and Dr. Pepper products, as you will see from the large Pepsi and Dr. Pepper signage in the upper level concourses. You will pay around $6 for a souvenir cup. Bottled water along with Dunkin Donuts coffee will cost five dollars.
The majority of the beer signage tells you Miller is the sponsor of the Dallas Cowboys, so throughout the stadium Miller Lite and Coors are sold at the price of $8.50. Shiner Bock, Dos Equis, MGD 64 and Blue Moon are sold for the cost of $9. If you have club seats you will have the same variety of beers, along with mixed drinks. The stadium does serve wine in all club bars ($9), including the four upper concourse bars and portable beer carts. However, the most popular adult beverage seems to be the CowboyRita ($16 frozen margarita).
The atmosphere surrounding AT&T Stadium is alive and electric, and begins hours before kickoff when the tailgaters are allowed to begin setting up. Since tailgating is limited to designated areas, space is limited, so plan accordingly if you like to tailgate. The atmosphere is friendly no matter which team colors you are wearing.
The Cowboys provide pre-game entertainment beginning two hours before kickoff, with two stages located at the AT&T Plaza (east side) and the Miller Lite Plaza (west side) of the stadium. The entertainment features the Dallas Cowboys Cheerleaders, Dallas Cowboys Drum Line along with the Rhythm & Blues Dancers, not to mention portable bars and food trucks.
During pre-game warm-ups, you'll notice fans on the field; these are pre-game credentials that the Cowboys offer to their suite holders, players' family members, and the marketing department. The fans are removed from the field once the team returns to their locker rooms about 30 minutes prior to kickoff. The countdown to kickoff continues with an appearance of Rowdy, the Cowboys mascot, riding a motorcycle down the sideline. The attention then quickly turns to the entrance of the Dallas Cowboys cheerleaders from the corner tunnels on the west side of the stadium. The cheerleaders take center stage and perform to AC-DC's Thunderstruck ending their performance with a dance line performing a jump split. They then file into the tunnel at midfield of the Cowboys side before re-appearing for the Cowboys player introductions. Both teams enter the field at the 50 yard-line through the lower clubs on the opposite sides of the field. The north sideline of the stadium is the visitor's side while the south is the Cowboys.
The game atmosphere itself depends on what is happening on the field, but many people feel that the stadium is so amazingly large that a home field advantage just doesn't exist. The Cowboys record at home is just a little over .500 since the opening of AT&T Stadium. However, this isn't from a lack of trying by the Cowboy's fans. The pure massiveness of this stadium makes the fans seem sometimes distant from the playing field. The fans in the 400 section are so high and away from the playing surface that the incredible video screen is a must need if sitting in the upper sections of the stadium.
The Cowboys offer Party Passes to every Cowboys game throughout the season. The holders of these passes have access to the east and west platforms of the stadium. This is a standing only type of access which gets the holder into the stadium but no seat. The stadium ushers have been advised to check tickets closely because of the party pass option. The Party Pass holders will line up early to enter the stadium as they rush to claim their standing space, as it doesn't take long for pass holders to end up watching the game on the large video screen.
Overall, the stadium, fans, and the amazing architectural structure with its retractable roof and doors provides a good atmosphere to see a game. Although, don't expect to have the roof or the doors opened as it is has been customarily to keep them closed due to the Texas weather. The fantastic artwork located throughout the stadium adds an interesting touch and brings another reason any sports fan would enjoy their visit. AT&T Stadium now has its own mobile app that can provide you real time information for your game day experience.
Check-out USA Today's behind the scenes tour of AT&T Stadium with owner Jerry Jones:
AT&T Stadium is within a reasonable walking distance to the Arlington artery of restaurants on Collins Street. There is no public transportation in the city of Arlington around the stadium, so you'll find a generous amount of foot traffic going to and from restaurants. The Tailgate Tavern (located on the other side of Wal-Mart) is a good place to meet up with friend and watch games before the stadium gates open. Just across Collins Street from the stadium, you find the Fishbone Grill and Airway Burgers along with many popular fast food and chain restaurants (Buffalo Wild Wings, Wendy's, Subway, etc.).
Another popular area in the neighborhood is Lincoln Square, which is an area of restaurants and shops approximately ¼ mile from the stadium on the corner of Interstate 30 and Collins Street. Lincoln Square offers Catch-A -Ride if you spend $40 at Lincoln Square (buying a simple Gift Card) parking is free and provides a shuttle to and from the stadium for $5. However, due to the traffic congestion I would forget the shuttle and make the walk.
AT&T Stadium neighbors Globe Life Park (home of the Texas Rangers), Six Flags over Texas, and Hurricane Harbor in an area known as the Entertainment District. For lodging, consider a stay at the Sheraton (1500 Convention Center Dr) or Courtyard (1500 Nolan Ryan Expressway).
Cowboys' fans have one of the largest fan bases in America, which could be why they consider themselves "America's Team." Every Cowboys fan seems to have a reason that they "bleed Cowboy blue." For some, being born and raised in Texas is reason enough, for others it might be that their hometown doesn't have an NFL team and television brought the Cowboys into their homes and hearts.
Cowboys fans are knowledgeable, passionate, and they take every win or loss by their team very personally. They are loud, but Texas is a state of chivalry and they remain respectful to other teams' fans. Many fans seemed to have traveled to Texas specifically for a Dallas Cowboys home game because it is on their bucket list and has been a life-long dream. It is truly amazing to witness fans coming from all over the world to AT&T Stadium, just to see the star on the field, and to be in the presence of their extended Cowboys family.
AT&T Stadium is located about 15 minutes south of the DFW International Airport. Although, the stadium is located in the center point between Dallas and Fort Worth, there is no public transportation to or from Arlington. Therefore, transportation can become expensive. A roundtrip using taxis from either Dallas or Fort Worth can easily cost $100. Although taxi prices can be expensive, renting a car and parking near the stadium isn't much better. In fact, the Cowboys have the highest average parking cost in the NFL at $75 per vehicle. Taxicab drop-offs and pick-ups are located on the west side of the stadium off of North Collins and Cowboys Way.
AT&T Stadium owns 15 parking lots holding about 12,000 parking stalls. Add in the Texas Rangers parking lots for another 12,000 stalls. Other parking comes from local businesses, churches, and private homes renting out their lots, and the further away from the stadium you get, the cheaper the cost. The Wal-Mart parking lot is NOT an option, as cars will be towed. During the early part of the Cowboys schedule, the Rangers are still in season. On game days when both teams are action, parking and traffic issues are multiplied so be sure to leave yourself additional travel time.
Various nearby hotels in the Arlington area and around DFW airport do provide free or low-cost shuttle services to AT&T Stadium. There are a couple of hotels within walking distance of the stadium if you can book a room early, most likely as soon as the NFL schedule is released.
There are ten guest entrances into AT&T Stadium, however, I recommend that you enter the stadium at the gate stated on your ticket. The main concourse of the stadium is split in half because of the premier club seating, which may deny you walking access to the other side, forcing you to go up to the 400 level and then back down to the main concourse. The stadium has a wide concourse, plenty of concession stands, two large pro shops on the main concourse and two smaller shops in the upper level for Cowboys fans to add souvenirs to their collections.
AT&T Stadium is a premier venue that is fully ADA accessible. The concourses and restrooms are well kept, and there is plenty of legroom in the seating sections. The stadium security/gate procedures follow the NFL 'clear bag' policy and it's best to familiarize yourself with these rules ahead of time to avoid unnecessary headaches.
The phrase, "you get what you pay for" may be the best way to describe the return on investment when attending a Cowboys game at AT&T Stadium. The Cowboys have the 6th highest average ticket price in the NFL in 2015. When you add in the highest average parking in the league, attending a Cowboys game could seem over the top. However, with the availability of the $39 Party Pass to get into the stadium, the return on investment can be manageable if plans are made in advance.
AT&T Stadium has several "extra" elements which help to push the overall game day experience over the top.
- The Cowboys do not retire jerseys to honor their past greats, they have the Ring of Honor. The ring has 21 names of legends and continues to grow. It's a great extra element to the overall experience to be reminded of past Cowboy greats like Troy Aikman, Emmitt Smith, Roger Staubach, and Tony Dorsett, among others. There is also a nice statue of Tom Landry near the ticket booth and Pro Shop.
- The Dallas Cowboy's cheerleaders definitely deserve a mention as one of the most prolific cheerleading organization in any sports. These young women are not only beautiful, but they are well-educated, hardworking, talented, and are truly great ambassadors for the NFL, visiting local hospitals, supporting charities, and traveling overseas to visit and support U.S. troops through the USO tours.
- The Dallas Cowboys Art Collection features 27 different art works located throughout the stadium from various artists. Fans can enjoy an array of large glossy historic photographs that can be found throughout the stadium depicting some of greatest moments in Cowboys history.
- AT&T Stadium offers four different types of stadium tours: VIP guided, unguided, audio art tour, and a guided art tour. The stadium also opens for a limited number of days during the season for Rally Days, which offers fans the chance to take a self-guided tour, meet former Cowboys players, take pictures with the Super Bowl trophies, and enjoy appearances from the Dallas Cowboys cheerleaders.
AT&T Stadium is a venue that provides top notch entertainment year round. It is a one of a kind stadium that leaves expressions of amazement on the faces of fans as they walk in for the first time. The prices may be higher than other places around the NFL, but a trip to watch a Dallas Cowboys game in AT&T Stadium should truly be among the top of every sports fan's bucket list.
For years they have been known as America's Team. The Dallas Cowboys are one of the greatest franchises in the National Football League with 5 Super Bowl championships and 10 conference championships.
And as the Cowboys are one of the biggest sports teams in the world, it is only fitting that so is their stadium; Cowboys Stadium. The Cowboys currently call the recently built 1.3 billion dollar Cowboys Stadium home. Cowboys Stadium opened in 2009 and has the capacity to seat 80,000 and hold 111,000 with its standing room options. Even though many people have plenty of gripes and complaints about pricing and what not with Cowboys Stadium, you really get what you pay for when you walk through the doors. The stadium is the largest domed stadium in the world and has the 2nd largest high definition TV which amazingly hangs from 30 yard line to 30 yard line.
This was my first trip to Cowboys Stadium I can say two things: I was in awestruck at the stadium and at some of the prices, but it is still well worth every penny to see this marvelous venue.
As you can see from the pictures, Cowboys Stadium looks like a giant, metal football. Its size extends beyond enormous, and it offers the community feeling of a small town or a very large theme park. All during my first trip there, the atmosphere before and after the game was very festival-like.
Being such a new facility, the grounds outside the stadium were clean and the lawns and parking lots were well-maintained. Inside, my shoes never stuck to anybody's spilled drink, any trace of litter was promptly picked up, and the courtesy of the staff was second to none. Everybodyâ??both fans and employeesâ??just seemed generally happy to be there.
For this game, we sat high up in the 400-level seats. The view gave me a great perspective of the entire field, while the giant videoboard complemented that with instant replays. Often, the replays would split into quadrants to give four different angles of the last play. Neither the view of the videoboard nor the field was obstructed by the fans sitting in front of meâ??or shall I say, below me.
Each row of seating is leveled so that even when a person sitting below you stands up, they do not completely block your viewing the game. When going to the snackbar or the restroom, the squeeze past people's knees was more favorable than most stadiums I have visited. While others did this, I (5' 11") never had to turn my hips sideways; instead, the most I had to do was scoot my slouching self up a bit to let them by.
To get to our seats, we took the winding walkway. After several parking lot beers, this did wind me a bit. After the game, we found the escalators. Finding the escalators at Cowboys Stadium means finding some of the colorful murals created when the Jones family commissioned various renowned, contemporary artists to paint. These massive blasts of red, blue, and yellow beautifully contrasted the neutral grays and blues of the building itself. They also spark creative conversation on an otherwise mundane ride down an escalator.
Before leaving the stadium, I sat in different sections on different levels just to get a bearing of where I would want to sit for my next visit. Obviously, any of the sections lower than the 400-level provided a better field view. I was disappointed to find out that you have to look up at the videoboard from some of the closer 100 and 200-level seats. What did impress me were the views from the Party Pass areas and the end zone seats. The Party Pass plazas looked to have great angles to view the whole field. The end zone seating felt much closer to the field than other end zone seats I have sat in at other stadiums.
Been here twice now and still haven't seen everything. Huge place that stands out from miles around. Was able to get access to the club and found the food there to be great. With the cheerleaders, the atmosphere is great, and fans stayed around until the game was decided. Great game staff as well. Also, plenty of standing areas which are not expensive as tickets, fans get there early to claim their space and spend the game. Great option for those without expense accounts.
On the down side, traffic can be a problem with no real transit option (I stayed at a hotel close enough to walk) and concourses get very busy before the game. No Super Bowl trophies on display during the game is my biggest complaint.
Ive been to Cowboys/AT&T Stadium twice and have been on the tours....I must say that its been the best experience I have ever had. The monster screen is awesome!!...Not a bad seat in the house!
The Dallas Cowboys are one of the most popular sports team in the world. The star on their helmets is the simplest, yet most recognizable logo in sports. The five-time Super Bowl Champions are in the elite of winning championships in the Super Bowl era, trailing only the six-time Super Bowl Champions, Pittsburgh Steelers.
On September 20, 2009, AT&T Stadium (formerly Cowboys Stadium) opened for the Cowboys first regular season game versus their division rival, New York Giants. The opening ceremony had everything you would expect from the Cowboys organization. The video screen showed past memories of Cowboys games played at their former homes, the Cotton Bowl (1960-1971), and Texas Stadium (1972-2008). The Cowboys greats then were escorted on to the field by members of the Dallas Cowboys Cheerleaders, with a grand finale of unveiling “The Star “at midfield of their current home.
AT&T Stadium holds 80,000 people with the potential to hold up to 105,000, with standing room only areas on the east and west side of the stadium, referred to as Party Passes ($29). The stadium in a short time has become one of the premier sporting stadiums in the world. Besides being home to the Dallas Cowboys, the stadium has hosted events such as Super Bowl XLV, the NBA All-Star game, NCAA Final Four, and the annual AT&T Cotton Bowl Classic.
Composition 1 1301-lJ01
24 October 2014
Dallas Cowboys Football Stadium
Jerry World, AT&T Stadium, Cowboys Stadium, The Dark Star, what ever you want to call it, the football stadium in Arlington is nothing short of the ultimate fan experience. Covering more than 73 acres of land, the largest domed structure in the United States, can be seen from 5 miles away. America’s Team, the Dallas Cowboys, put on quite the show 8 Sundays a Year inside this but this stadium is much more that just a football stadium. Hosting ‘Monster Jam’ twice yearly, collegiate championships from Basketball to football. Breaking records with concert attendance, as well as hosting National soccer events such as the Gold Cup, this is truly a spectacle for all events.
The events held such as concerts in the beginning have been harped as ‘low quality sound and acoustics’ since then however the concert aspect of the stadium has grown and become a positive rather than a glaring negative.
While walking up to the stadium the magnificent, retractable, roof compiles 14,800 tons of steel, which glistens against the sun making it the largest roof around, all while taking only a short 12 minutes to open or close. Different art and statues are scattered around the outside of the stadium all coming together on the west side of the stadium with the Bronze statue of the legendary Cowboys football coach, Tom Landry. On the entrances behind each end zone are 180 by 120 foot glass sliding doors. Each one is made up of 5 sliding 38 foot panels, making it the largest operating glass door in the world, while only taking around 18-20 minutes to open or close. This stadium looks like a piece of art, something that enjoins the history of the Dallas Cowboys with the future they are writing.
Upon walking in, a rush of air hits your body. Cowboys stadium is said to use more energy than Liberia on event day, so keeping that stadium cool is quite the task. With this much energy flowing through it the average person is always quite comfortable at the average temperature of 72 degrees (better than the likes of the old stadium in Irving, Texas partially open). Cowboy’s stadium has 80,000 seats with a capacity of 105,000 on any given day. Ensuring plenty of room for the paying customer to be able to get in and watch whatever event is happening. In the very midst of the stadium sits the massive 72-ft tall and 160 ft. wide high definition screen extending from 20-yard line to 20-yard line. Allowing anyone inside the stadium to see the action they missed, which is a real plus in a crowded stadium.
The Dallas Cowboys official pro shop is located at section 242 and is the largest sports team pro shop in the world by far. They have anything a first timer or old veteran can want to show there support for their favorite organization. Everything from key rings to three hundred dollar cowboy’s jerseys to ‘Lucchese’ Cowboy boots. Prices may be uncomfortably high for some people but nothing is cheap in the stadium.
When walking around the main concourse one word sticks out: Cleanliness. Now I’m not saying if I dropped my 10-dollar chicken tenderloin on the floor I would eat it, but, it’s not a definite no. Even the parking lost seem clean. Cleanliness all the way down to the bathrooms, which seem cleaner than the last time with every visit.
On top of the over priced chicken (I would recommend eating before) they offer a large variety of things. The menu consist of Chicken and Waffles and a one pound hamburger too Philly cheesesteak and loaded nachos. Really anything you can desire at a typical sporting event and then some. The food is good quality considering the atmosphere. While its good considering it’s a football stadium don’t be surprised if you leave the register missing twenty or thirty dollars.
Cowboy’s Stadium has an average parking price of 75 dollars (the highest in the NFL) and average ticket price of 325 dollars, while beer is 8.50 a pint (2nd highest in NFL). The experience for a Cowboys game, admittedly, is rather pricey. Although, the price is truly worth the quality you experience while at the venue.
Cowboys stadium may be over priced in certain aspects but the person is paying for much more than an average event. They are paying for the ultimate fan experience. Something that will have you coming back for more.
This stadium is amazing. What a beautiful place to watch a game. It has everything you could have ever imagined there from food, drink and shopping selection. You won't be disappointed at all visiting there. Just make sure you have plenty of time to take it all in. Parking is pretty simple and stadium is in a great and safe location.
Don't go to a concert here!!! The sound is very muffled no matter where you sit!! :(
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