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Coughlin-Alumni Stadium

Brookings, SD

Home of the South Dakota State Jackrabbits



Coughlin-Alumni Stadium (map it)
N Campus Dr
Brookings, SD 57006

South Dakota State Jackrabbits website

Coughlin-Alumni Stadium website

Year Opened: 1962

Capacity: 17,000

There are no tickets available at this time.


Local Information


Half a Century at Coughlin-Alumni Stadium

South Dakota State’s Coughlin-Alumni Stadium has been the home of Jackrabbits football for 50 years now and has served admirably for generations of SDSU fans, but the structure is showing its age.

As SDSU improves its surroundings, the football stadium will get small fixes but will continue to lack what it needs to be a top-of-the-line FCS stadium.


What is FANFARE?

The FANFARE scale is our metric device for rating each stadium experience. It covers the following:

  • Food & Beverage
  • Atmosphere
  • Neighborhood
  • Fans
  • Access
  • Return on Investment
  • Extras

Each area is rated from 0 to 5 stars with 5 being the best. The overall composite score is the "FANFARE Score".

Food & Beverage    3

Coughlin-Alumni Stadium has standard fare when it comes to concession options. A hot dog and walking taco are the lead options at the main concession located under the grandstand. As the main concession option, it almost always leads to long lines at halftime. Plan ahead for a wait.

A hot dog is $3.50 and nachos are $3, which turned out to be a pretty solid deal. Popcorn and pretzels with cheese check in at $2.50.

Coke products are available to drink in more locations inside the stadium. A 24-ounce soda is $2.50, while a larger souvenir cup is $4.

A Brookings' favorite, Nick's Hamburgers, has a stand inside the gates, along with pizza from Papa John's. If you want Nick's, buy them before halftime.

Atmosphere    3

SDSU has played at Coughlin-Alumni Stadium since 1962. Named after Charles Coughlin, who was the lead donor among alumni to build the stadium, CAS was planned to have concrete structure bleachers on both sides of the stadium. Funds were limited and only the west side stands went up and that's the way it remains 50 years later. SDSU has wood bleachers on the east side of the stadium, painted yellow. The north section of those bleachers is for the visiting team.

SDSU has an unofficial capacity of 15,000 for CAS but is prepared to pack as many people inside of the stadium as possible, including rivalry games against NDSU and USD.

Lights were added to the stadium in 2001 and the field is also used by the Brookings High School football team. It is the only home stadium in the Missouri Valley Football Conference to have a natural grass surface.

SDSU has drawn large crowds since moving to D-I football in 2004, and has increased the need for a new stadium. For now, the school is fixing what they can and has added new bleachers in the south end zone for the Pride of the Dakotas Marching Band and more students to sit in. The plan is to build a new indoor practice facility for outdoor sports on the north edge of the stadium and then attempt to raise money and replace CAS with a 22,000 seat horseshoe stadium.

One of the biggest advantages to the stadium is that the seats are close to the field of play, even if you are in the top rows.

The atmosphere is strong on game days but the wood bleachers on one side of the stadium remain a damper on the stadium as whole.

Neighborhood    4

Coughlin-Alumni Stadium is located on the north edge of campus and the area is festive on a game day. North of the Dykhouse Center is "The Backyard," which is where the heartiest of Jackrabbit fans tailgate prior to games. If you want to meet and socialize with SDSU fans before the game, this is where you want to be. The other lots surrounding the stadium also will have tailgaters set up. It's worth noting: the tailgating lots close 30 minutes prior to kickoff.

If you want to head downtown, you can find plenty of bars and restaurants that will have rowdy SDSU fans. Cubby's is the prime hangout on Saturdays with a large menu and bar selection.

Fans    3

The SDSU fans are friendly and the students will be supportive, usually filling their three designated sections in the main section. The students also have a reputation of being "fair weather" fans, as well.

SDSU does draw well for home games, averaging over 12,000 fans a game in 2011. The school also set a new record for season tickets sold, proving that the product is as popular as ever.

When Jackrabbits fans get off their hands and cheer, the difference is noticeable, as the old press box at the top of the stadium has been known to shake and sway with cheering.

Access    3

The ability to get to the football stadium is usually good leading up to the game. North Campus Drive, which runs just south of the stadium, is usually blocked off on game days but you can still reach parking lots from that road. One of the better places to park on campus is on the north side of Briggs Library, where there are two lots there that are pretty accessible from the north and west. The parking lot directly west of the stadium is reserved for Jackrabbit Club members.

Return on Investment    2

Reserved tickets in the east side bleachers are $25 and there is a small section of single-game tickets on the sturdier west side bleachers. The rest of the west side seats are chairback seats occupied by season-ticket holders. Otherwise, there's $20 standing room tickets available for each game. The prices are higher for Hobo Day, SDSU's annual homecoming game and for the rivalry game against the University of South Dakota.

It's $5 to park pretty much anywhere on campus and I think the concession prices are fair but I have an issue with ticket prices being as high as they are in the type of stadium SDSU has.

The quality of play in the Missouri Valley Football Conference is good, but the price is a tad steep for a Jacks game.

Extras    2

One point for a nice scoreboard by Daktronics, which is headquartered in Brookings.

One more point for Dykhouse Student-Athlete Center, which is nice and will only improve SDSU's recruiting if they can add a fieldhouse onto the end of it, which is in their plans.

Huge Improvements Underway

I took a visit to Brookings this season and what an amazing place to watch a game.

The 'skeleton' for a new west grandstand is underway, and the east/south wraparound is already complete.

But the most incredible thing was the jaw-dropping new scoreboard that Daktronics has installed. We are talking NFL caliber, wider than the field. While they're still getting the hang of running it on Gameday, I'm sure before long it will be working great.

Food and Bev was average. Fans were great and ticket prices average.

Tailgating was super-easy and accessible and the team store had a huge variety of items (at expensive prices), but hey, just go to Walmart if you want cheap team gear.

Overall, I had one of my best college football experiences in Brookings, SD.

by Kim Johnston | Sep 30, 2015 10:54 PM

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Crowd Reviews

Up and coming at the Cough.

Total Score: 3.57

  • Food & Beverage: 4
  • Atmosphere 4
  • Neighborhood: 3
  • Fans: 4
  • Access: 3
  • RoI: 3
  • Extras: 4

With SDSU making the FCS playoffs, and being a few games short of the championship, fans are starting to rally around the Jackrabbits, but with 2015 being the final year at Coughlin-Alumni Stadium, this review is good for about 6 games.

The food is good, a Brookings favorite Nick's Hamburgers, has a small stand near the south endzone, but those are gone before half, there is also Papa John's and a few normal concession stands with hot chocolate, coffee, and hotdogs and other such norms.

I was lucky to go to the rival SDSU-USD game back in November 2014, and boy it was packed with about 15,000 (which is the capacity). A few fun promotional events such as a huge pillow fight,and mascot mayhem get's the atmosphere going.

CAS is located on-campus and near Frost Arena, but besides touring the lovely campus, there is almost nothing else to do, it's a good 6 minute drive to downtown to see some stuff, but with Brookings being a town of 23,000, there's not a lot to do.

The Fans were very knowledgeable and are very passionate, they are funny,happy, and willing to chat, they have a passion of hating USD, but that is to be expected, the fan's know the players and cheer for their favorites.

Like I said, this is deep on campus, next to the arena and baseball field, but parking is cheap for about $15 and there a 3 lots near the stadium, tailgating is located north of the stadium.

Seats are about $30 and though 85% single game tickets are bleacher, a few fans can sit in the grandstand with chairbacks, stop by Nick's for a good meal downtown.

One extra for the beautiful campus, another for the downtown Brookings, one for the new fieldhouse, and one for this being the last season you can go there. So go.

My Review

Total Score: 4.71

  • Food & Beverage: 4
  • Atmosphere 4
  • Neighborhood: 5
  • Fans: 5
  • Access: 5
  • RoI: 5
  • Extras: 5

I went for the RMU (Beef Bowl) game, and had an amazing time!

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Local Food & Drink

Cubby's Sports Bar  (map it!)

307 Main Ave

Brookings, SD 57006

(605) 696-7978


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