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AT&T Park

San Francisco, CA

Home of the Kraft Fight Hunger Bowl



AT&T Park (map it)
24 Willie Mays Plaza
San Francisco, CA 94107

Kraft Fight Hunger Bowl website

AT&T Park website

Year Opened: 2000

Capacity: 40,184

There are no tickets available at this time.


Local Information


College Football At Willie Mays Plaza

Previously known as the San Francisco Bowl and the Emerald Bowl, the Kraft Fight Hunger Bowl has been played at AT&T Park since 2002. It is one of only three bowls to be played at a baseball stadium, along with the Beef 'O' Brady's Bowl at Tropicana Field and the Pinstripe Bowl at Yankee Stadium. Starting in 2014, the Kraft Fight Hunger Bowl will be played at the new 49ers stadium in Santa Clara.

The most well-attended games in its history have involved a California school. USC and Cal have both drawn capacity crowds in San Francisco.

This 2012 contest officially drew 34,172 for Arizona State vs Navy. A number which was probably about 8- 10,000 fans higher than the actual turnout.


What is FANFARE?

The FANFARE scale is our metric device for rating each stadium experience. It covers the following:

  • Food & Beverage
  • Atmosphere
  • Neighborhood
  • Fans
  • Access
  • Return on Investment
  • Extras

Each area is rated from 0 to 5 stars with 5 being the best. The overall composite score is the "FANFARE Score".

Food & Beverage    4

They had many of the main options that are available during Giants games, but a majority of the specialty stands were not open. Hot dogs, burgers, nachos, chicken wraps, popcorn, and pizza were readily available alongside sodas and domestic beers. Unfortunately there weren't many craft beer options for the bowl game.

Two notable items available were the San Francisco clam chowder bread bowl and the Gilroy garlic fries, served from the first "green concession stand."

Because of the chilly conditions, Irish Coffee was one of the more popular items. At that same stand other mixed drinks were available as well.

Since the game was sponsored by Kraft, each seat's cup holder had a bag of corn nuts for the fans.

Atmosphere    3

How does a baseball field adjust to football field dimensions? One endzone is near the visiting dugout while the other one is set up in front of the left field bleachers. In one of the strangest sites to see, both teams' benches were on the same side of the field, in shallow right field. Lastly, temporary bleachers were set up on the same side as the teams' benches, creating premium seating on that side of the stadium.

In the main grandstands, the 50 yard line was "generally" the line between fans from Navy and ASU, but there was plenty of fans spread throughout rest of the park. There were certainly strange parts of the stadium where the field wasn't visible. For football games, I'd stay away from the left field foul pole.

I've always enjoyed sitting in the upper decks at AT&T Park because of the great views and that doesn't change for a football game (again with the exception of deep down the left field line).

For the 2012 game, fans had the unique opportunity to see the midshipmen and women on field in their service dress prior to the game. They stood at attention and mumbled an "A-S-U...Gooooo Sun Devils," followed by an emphatic "N-A-V-Y....GOOOO NAVY!"

Even though the Kraft Fight Hunger Bowl is not a highly touted bowl game, those in charge do what they can to provide a positive experience for fans and visitors from around the nation. As they look to move into a football-specific venue, they will try to continue the positive game day experience.

Neighborhood    5

This renovated area South of Market Street in San Francisco has gotten a complete face-lift in the last ten years. Once an industrialized area along the waterfront, its new identity is baseball-centric. Abandoned warehouses turned into fine-dining establishments and empty piers turned into waterfront bars and cafes.

Two popular sports bars are located right across King Street. Pete's Tavern serves typical bar fare like burgers, nachos, and fried goodness. They have a dozen or so beers on tap, including micro and macro brews, as well as a full bar. Pedro's, a Mexican cantina, is the sister restaurant, accessible from the street or from within Pete's.

Momo's is a very popular restaurant that is incredibly crowded on any game day. They serve good food, Italian-inspired, and have outdoor seating, good for a day game. They have a lame practice of using dynamic pricing on drinks for days when there is an event at the ballpark.

There is a local microbrewery nearby called 21st Amendment that also serves decent food. They have their staples that you can find across the country but there are often new or seasonal beers on tap.

My two favorites are Red's Java House and Hotel Utah Saloon. Each of these places are more "local" spots and serve good greasy food and booze at far more reasonable prices than their newer, hipper counterparts. Red's is great on a nice day because of the outdoor patio, Utah better for chilly evenings with its cozy confines. Red's is right on the water at Piers 30/32, a ten-minute walk to the ballpark. Hotel Utah is at 4th and Bryant, about a five-minute walk.

Along with increased foot traffic from people going to games, high-rise condominium buildings have sprung up along King Street and South out along Third Street. This area has been deemed by many to be the future of downtown San Francisco, with many tech-savvy companies moving into the neighborhood.

This is a neighborhood that is continuing to evolve and is still expanding from the boom the ballpark brought the area. It will be interesting what finally comes of the area in another ten years.

The hotel district is a 20-30 minute walk from the ballpark but accessible by bus and train as well.

Fans    3

This score will likely change every year but the ASU and Navy fans were both more than happy to cheer on their teams. They each had their own chants and supported their teams. When ASU defensive lineman Will Sutton accepted the Pat Tillman Award, the Sun Devil supporters chanted, "One more year! One more year!"

Understanding that the Bay Area is popular transplant region, there were still many fans that came from out of town. Each fan base had a good distance to travel to get to the game but it seems that San Francisco would be a great destination for those from other parts of the country.

Access    4

Parking lots are available from the Giants just across the Lefty O'Doul Bridge for $30 as well as city or privately-run lots for a somewhat lower clip.

Bay Area Rapid Transit (BART) has a stop at Embarcadero Station, a short one mile walk along the waterfront away from the park. If your legs or the weather isn't up for the walk, the MUNI T and K light-rail trains run along King Street in front of the ballpark. Along with the trains, MUNI also has city buses that will get you there. The 30-Stockton, 47-Van Ness and the 45-Union all have stops just outside AT&T Park. The last public transportation option comes from San Jose and the peninsula by way of Caltrain. The Caltrain service terminates at 4th and King, one block away from the Mays statue.

Getting into the park isn't usually a problem, though I've found the less traveled entrances are usually better flowing than the main one.

Access issues that exist for jam-packed Giants games did not exist at this half-capacity game but depending on next year's opponents you may want to plan extra time getting to and from the restroom or concession lines.

Return on Investment    3

Tickets started at $30 but you could find them a bit cheaper a few days before the game. Concession prices were the same as normal Giants games, which means expensive. Since parking was $30, you can save some money by taking public transportation.

An extra point for seeing a football game at a top-notch baseball stadium. You get all the Giants memorabilia and history while taking in a college football game.

Extras    4

It's a little strange to reward "extras" for baseball items at a football game. The Giants honor 4 former Giants (Mays, McCovey, Cepeda, Marichal) with statues around the park. They also have a Giants Wall of Fame on the brick exterior along King Street, dedicated to players that played 9 seasons with the Giants or 5 years with at least one All-Star appearance.

They have activities for kids like the miniature baseball diamond and the notable Coca-Cola slide in left field.

Finally, you can't beat the beautiful San Francisco views.

Final Thoughts

2013's game will matchup BYU with a bowl-eligible Pac-12 team.

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Local Food & Drink

Red's Java House  (map it!)

30 Pier

San Francisco, CA 94105

(415) 777-5626


Hotel Utah Saloon  (map it!)

500 4th Street

San Francisco, CA 94107

(415) 546-6300


Momo's  (map it!)

760 2nd Street

San Francisco, CA 94107

(415) 227-8660


Pedro's Cantina  (map it!)

158 King Street

San Francisco, CA 94107

(415) 896-5644


Pete's Tavern  (map it!)

128 King Street

San Francisco, CA 94107

(415) 817-5040


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